Legrand India announces its experiential centre- Innoval in Lucknow
Lucknow, June 20th,2017: Legrand India, a global leader in electrical and digital building infrastructure inaugurated their state of the art experience centre Innoval in Lucknow today.
Innoval willhost its India group company products – Legrand, Numeric & Valrack.Globally Innoval is present in multiple locations - France, Greece, Chile,Brazil, Colombia, Dubai, and made its first-time entry in the Asia Pacificregion with its launch in Mumbai and then in Ahmedabad, India. The company isnow all set to amaze the Lucknow market with its experiential centre.
Innoval isLegrand’s global brand of product showcases. The name Innoval is a reflectionof Legrand’s brand value of developing ranges of innovative products (Valley ofInnovation). The narrative at Innoval is based on the concept of ‘Source to EndUsage’, where the products are arranged in relation to each other and accordingto where they fall on the energy and data distribution grid. Keeping in mindthe vastly different profiles of visitors, the products are arranged as per thebusiness verticals, namely - Home Automation, User Interface, EnergyDistribution, Structured Cabling, UPS and Cable Management.
The designapproach is based on the concept of Designeering. It has allthe technicalities of engineering, but put forth in an intuitive and easy tounderstand communication system. With the interactive product displays, fullyautomated experience, educational infographics and clean minimal visuallanguage, Innoval has been designed to provide its visitors with a hands onexperience that can help them make an informed choice.
Innoval isalso built from the perspective of providing training for all players in theelectrical trade, from investors to installers. Legrand has been known industrywise for its innovation, value adds to solutions, and in helping theseprofessionals adapt to a constantly changing business. The purpose of Innoval,the Legrand Group's training provider for the residential and commercialmarkets, is to support all of these partners (investors, system integrator,architects, panel builder, end customer etc.) by helping them to acquire newskills in order to better understand the market. The market is fast growing andthere are multiple needs and expectations of customers. With the new generationbecoming decision makers the demand for products with innovation, technology has increased.
Mr.Jean Charles Thuard,CEO & Managing Director, Legrand India said, ‘The breadth of Legrand's offer has diversified over the last 20 years in India. It hasdeveloped product solution for various industries and its user (investors,system integrator, architects, panel builder, end customer etc.) To speak to these new aged customers and to consolidate it's credibility withregards to the new offers and expertise, Legrand has updatedit's approach.” He further added, “We are planning to launch multiple experience centres across India and we took first step with a successful launchi n Mumbai last year followed by Ahmedabad. Today with our launch in Lucknow we plan to reach out to our customers and business partners in Lucknow. Customers are evolving and becoming more involved towards the product they are buying.This is a great way to establish dialogues with these new-age modern customersand to showcase new offers. Innoval allows Legrand to be more than just asupplier, rather to act as a genuine partner, creating close ties with the electrical and digital trade as a whole.”
Mr.Sameer Saxena, Director- Marketing, Legrand India said, “Legrand has avast offering of electrical and digital infrastructure products across severalbusiness verticals; many of which highly technical to understand. The ideabehind Innoval was to break this down for the customer, by curating theproducts within a framework of an experiential and interactive narrative thatis simpler to comprehend. It was first time in India that any B2B brand istaking step towards B2B experience zone for their customer (in highly technicalsegment). The same could have been possible due to innovative and creativethought process of worlds and countries leading electrical giant – Legrand.”
Legrand isworld’s leading electrical and digital building solution provider company withglobal turnover of 4.4 billion Euros. Company enjoys leadership in premiumWiring devices as well as MCB in Indian market. Legrand’s products are widelyused in residential, commercial, industrial and hospitality industry.