Legrand India announces its experiential centre- Innoval in the country
Mumbai, July 19th, 2017: Legrand India, a global leader in electrical and digital building infrastructure inaugurated their state of the art experience centre Innoval in Mumbai today. Innoval will host its India group company products – Legrand, Numeric & Valrack.Globally Innoval’s are present at France, Greece, Chile, Brazil, Colombia, Dubai, and now for the first time it is making its entry in the Asia Pacific region with India. The Mumbai launch is expected to be followed by openings in Ahmadabad and Chennai.
Innoval is Legrand’s global brand of products showcases. The name Innoval is a reflection of Legrand’s brand value of developing ranges of innovative products (Valley of Innovation).The narrative at Innoval is based on the concept of ‘Source to End Usage’, where the products are arranged in relation to each other and according to where they fall on the energy and data distribution grid. Keeping in mind the vastly different profiles of visitors, the products are arranged as per the business verticals, namely - Home Automation, User Interface, Energy Distribution, Structured Cabling, UPS and Cable Management.
The design approach is based on the concept of Designeering. It has all the technicalities of engineering, but put forth in an intuitive and easy to understand communication system. With the interactive product displays, fully automated experience, educational infographics and clean minimal visual language, Innoval has been designed to provide its visitors with a hands on experience that can help them make an informed choice.
Innoval is also built from the perspective of providing training for all players in the electrical trade, from investors to installers. Legrand has been known industry wise for its innovation, value adds to solutions, and in helping these professionals adapt to a constantly changing business. The purpose of Innoval, the Legrand Group's training provider for the residential and commercial markets, is to support all of these partners (investors, system integrator, architects, panel builder, end customer etc) by helping them to acquire new skills in order to better understand the market.
Mr. Jean Charles Thuard, CEO &Managing Director, Legrand India said, ‘The breadth of Legrand's offer has diversified over the last 20 years in India. It has developed product solution for various industries and its user (investors, system integrator, architects, panel builder, end customer etc.) To speak to these new aged customers and to consolidate its credibility with regards to the new offers and expertise, Legrand has updated its approach.” He further added, “We are planning to launch multiple experience centres across India for our customers and business partners to experience our various. Customers are evolving and becoming more involved towards the product they are buying. This is a great way to establish dialogues with these new-age modern customers and to showcase new offers. Innoval allows Legrand to be more than just a supplier, rather to act as a genuine partner, creating close ties with the electrical and digital trade as a whole.”
Mr. SameerSaxena, Director- Marketing, Legrand India said, “Legrand has a vast offeringof electrical and digital infrastructure products across several businessverticals; many of which highly technical to understand. The idea behindInnoval was to break this down for the customer, by curating the productswithin a framework of an experiential and interactive narrative that is simplerto comprehend. It is another orbit in our eco system to provide modern toolsand means to promote our products.” He further added, “It may be first time inIndia that any B2B brand is taking step towards B2B experience zone for theircustomer (in highly technical segment). The same could have been possible dueto innovative and creative thought process of worlds and countries leadingelectrical giant – Legrand.”
It is thefirst time in country that any electrical company has presented combination ofhighly technical nature in consumer products in an attractive way forunderstanding their usage with ease.
Legrand isworld’s leading electrical and digital building solution provider company withglobal turnover of 4.4 billion Euros. Company enjoys leadership in premiumWiring devices as well as MCB in Indian market. Its product are widely used inresidential, commercial, industrial and hospitality industry.