Legrand India asks the users to Come Home To Diwali Stories through #ComeHomeToCelebrations
New Delhi, 12th October, 2017: Legrand India today launched a digital campaign for Diwali called as #ComeHometoCelebrations. This campaign will be available on the company’s microsite http://www.legrand.co.in/comehometocelebrations/. Through this initiative, the company wishes to promote the spirit of togetherness, warmth and love for new relationships; values and emotions typical of an Indian Diwali. From control and connection interfaces to cable management, energy distribution and passive networking systems, Legrand provides a host of solutions designed to mangage lighting, energy, networks and building access. In other words it supplies the essential fuels of daily life- power and data, thereby enabling uninterrupted living. This belief of uniteruppted living is just not limited to a market or a product, but also with daily lives of its consumers. Come Home to Celebrations an opportunity Legrand seeks to translate this belief into a sheer delight for consumers for this festive season and the ones to come in the future.
The campaignwhich goeslive today will allow visitors to register till 18th October, 2017.It encouragespeople to become host this Diwali and open their houses for peoplewho couldnot travel to their hometown/families for the festival. Users canregisterthemsleves on the microsite and choose to become either a host or aguest. Thecompany will then match a host family with an individual, basislocation andpreference. The idea is to help people come together and andcelebrate thebeautiful festival with a new family member amid a differenttradition andculture. Legrand will also curate user-generated content on various aspects of the festival like recipes,décor,gifting etc. to capture the flavour of the festival this year. Legrandwill alsobe associating with popular online influencers to carry the emotionforward. Thefestive fervour will brewing on the company’s social mediachannels on Facebook,Instagram, Twitter and Youtube.
Speaking onthis occasionMr. Sameer Saxena, Vice President,Marketing, Legrand India said,“This campaign captures the desire of consumers to remain close to their roots evenwhen they step out of theirhouse for new opportunities, job etc. This campaign is all about unadultered joy,new experiences and familialbonds. There are always some of us who are alone duringfestivals and are notable to visit our loved ones because of various reasons. Wethought, with theirhopes of celebration glowing dim, how enabling a Diwali forthem through otherswho would be ready to share their celebrations. How aboutbringing them home tocelebrate?” Hefurther added, “The objective ofthe national initiative is tostrengthen Legrand’s connect with its consumers.I am confident that ourconsumers would be excited to participate in a uniqueinitiative as this.”
The nextphase of the campaign will be executed in December withChristmas.