Legrand India flags off retail roadshow across 50 cities

Guwahati, December 4, 2019: Legrand India, a global leader in electrical and digital building infrastructure today flagged off its four-month-long roadshow in Guwahati. The roadshow will showcase the new range of Lyncus switches and Duo Boxx, enabling the brand to create awareness about the product portfolio amongst the stakeholders. Through this roadshow, Legrand has firmed up plans to expand across geographies in the retail segment. Through this campaign the company intends to increase their presence across the Tier 2 regions. The van showcasing the entire range of Legrand’s solution will be travelling in Guwahati, Assam.

Legrand’s retail roadshow will showcase the range of switches and sockets like Arteor, Myrius, Mylinc and Britzy s, and Protection Devices like RX3.  A total of 5 vans with Legrand’s switches and protection devices product portfolio will cover close to 49 cities, targeting over 1500 retail counters in the span of four months. It will help enable active engagement amongst the retailers and electricians familiarizing them with touch switches, innovative electronic products which are true to the Legrand’s philosophy of ease of installation and ease of use. The presence of these vans across cities will facilitate a deeper engagement with the customer, retail network and electricians. The vans will cross Rajasthan, Orissa, Madhya Pradesh, Chhattisgarh, Bihar, Jharkhand, Delhi, Punjab, UP, Uttarakhand, Karnataka, Gujarat, Maharashtra, and Assam.

Mr Sameer Saxena, Director, Marketing (Group), Legrand India said, “Our focus for the retail roadshow is to spread awareness about Legrand’s wide range of product offering and introduce the new range of Lyncus switches and Duo Boxx distribution boards. We also intend to strengthen our footprint across the tier-2 regions in India by making our products available across geographies. We at Legrand have a vast range of highly technical product offerings and through this initiative we intend to reach out to our customers and retailers giving us an opportunity to interact with them closely.” He further added, “Being a market leader in premium segment with presence of over two decades in the retail segment, our responsibility is to ensure that consumers get the best products according to their requirement. We hope this initiative will increase our connection with our stakeholders and will create learnings on the need and availability of new-age energy-efficient solutions.” 

Legrand is world’s leading electrical and digital building solution provider. Legrand enjoys leadership in premium wiring devices as well as protection devices in the Indian market. The products are widely used across residential, commercial, industrial and hospitality industry segments.

About Legrand Group in India:

A global specialist in the electrical & digital building infrastructure, Legrand is a Euro 6.0* billion group based in Limoges, France. The group has manufacturing facilities in 90 countries and its products are sold in over 180 countries. Globally, Legrand is a leader in wiring devices and cable management with a global market share of over 20% and 14% respectively. Legrand also enjoys leadership positions in at least one of its major business areas in a number of countries including France, Italy, Russia, Brazil, Mexico, China, and of course India.

Legrand India offers a wide range of products in the categories of Energy distribution, Wiring devices, Home Automation, Structured Cabling, Lighting Management Solutions, Cable Management and Industrial application products. It is an undisputed leader in MCBs, RCDs and DBs and a strong No. 2 in wiring devices Apart from this, the company also holds a leading position in Home Automation, MCCBs and Cable management systems.

The company’s geographical reach, across market segments, caters to new requirements of customers with smart solutions that make Legrand a multipolar group. And this multipolar nature, and the philosophy of Advantage Legrand has enabled it to provide innovative and smart solutions. Legrand’s products enjoy undisputable brand equity because they have a clear advantage which reflects in the design-engineering that works, in the simplicity of use and in the simplicity of installation. The company strives to make each transaction and each product advantage for every stakeholder.

With an employee base of over 1000 in India, the company is fast emerging as a leader in its core business by extending products and services that suit every segment in the local market. Headquartered in Mumbai, Legrand operates across India through 26 offices, 600 stockiest, 11500 retail outlets with three state-of-the-art manufacturing units, seven training centres and two R&D centre. Technological innovations, simple and rapid product combinations to form communicating systems, clever installation ideas etc. are the focus of the R&D team at Legrand.

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