Lenskart ropes in Katrina Kaif as brand ambassador
Bangalore, 9th October 2017: India’s leading eyewear company – Lenskart, today announced notable Bollywood star – Katrina Kaif, as its first ever brand ambassador. Katrina will be the face of Lenskart for the next two years and would also feature in the brand’s new campaign.
Commenting on thenew campaign launch, PeyushBansal, Founder and CEO, Lenskart.com said “Lenskart as a brand is all about fun,fashion, playfulness and friendliness. Katrina, we feel, is all of this toonaturally, hence a perfect fit and not a forced fit”. He furtheradded: “We were looking forsomeone who naturally fits the Lenskart brand proposition of ‘AddictivePlayfulness’. Katrina fits this the most. Her song ‘Kala chashma’ was aphenomenal success and we think she will be really successful with the actualchashma (spectacles) as well”.
On becoming thebrand ambassador, Katrina Kaif stated: “I am delighted to be associated withLenskart which is one of the most loved eyewear brands in India. It’s veryimportant for me to find synergies with my brand associations and I believeLenskart resonates the same. Lenskart is a brand loved by Indian youth and thisis a conscious effort to connect with the fashion savvy Indians.”
Stay tuned for the first look of the campaignvery soon!