Likee partners with Saints Art for Strategic PR
New Delhi, 1st August : Likee, the pioneering global short video platform from Singapore based BIGO Technology, has partnered with Saints Art – a leading Strategic Communication Firm to support its communication objectives in India. As part of the module, Saints Art will be supporting Likee with initiatives towards various market propagation and messaging strategies of the brand to sustain its leadership position in the burgeoning Indian market.
Launched in 2017, Likee has emerged as one of the most popular mobiles app in India across platforms. With its long-term objective of delivering more valuable information to users apart from entertainment, Likee eyes to bring in cutting edge experience to the India Audience and focused communication methods from Saints Art will further create desired to position for the Brand.
According to Mr. Aaron WEI, Vice President, BIGO Technology, “At BIGO we have been able to deliver products and services which are revered by millions across the globe. We were looking for a communication partner who has an understanding of how these new-age platforms such as Likee work and help us to deliver the required strategic messaging and Saints Art with their proven record, seamlessly gels in with our expectations. We are excited to partner with them and have plans to create a large-scale strategic outreach campaign.”
Mr. Sudhanshu Rai, Chief Strategist, Saints Art said, “Our experience and expertise towards technology domain will definitely add value to Likee and will further strengthen their market objectives with respect to brand penetration. We will explore innovative communication methods for them to sustain and leverage opportunities presented by the Indian ecosystem.