L’ORÉAL ANNOUNCES WINNERS OF BRANDSTORM 2018 INDIA FINALS
Mumbai, 21 March 2018 – Six incredible teams gathered at L’Oréal India HQ to compete at the national finals of Brandstorm 2018. Team StormTroopers from Narsee Monjee Institute of Management studies (NMIMS) Mumbai emerged as the winners, first Runners Up were Team Marketrons of S.P. Jain Institute of Management & Research (SPJIMR) and second runners up were Team Insight Hawks of Shailesh J. Mehta School of Management (SJMSOM). NMIMS & SPJIMR will represent India at the global finals on May 17th in Paris.
Brandstorm isL’Oréal’s Global innovation competition with over 60 countries competing since1992. The competition gives teams of three students the chance to tackle a realbusiness case and innovate new ideas for L’Oréal’s 34 international brands. Thetheme of this year’s challenge was to ‘Invent the Professional Salonexperience of the future’ for L’Oréal Professional.
Jean-Christophe Letellier, Managing Director,L’Oréal India said “It is overwhelming tosee how these young minds are reinventing the future. In comparison to previousyears, it was marvelous to see how teams are using technology to transform thebeauty industry. Many teams have used digital tools like Augmented Reality, 3D,etc. to revolutionize the salon industry in India and thereby enhance customerexperience. In the growing digital connected world, human touch plays a pivotalrole in the salon industry. The winning idea was an amalgamation of technologyand human touch.”
With over 3000 registrations from students across 58+campuses, the competition has intensified over the years. Having commenced in1992, this was Brandstorm’s 26th year globally and 12th yearin India. A key differentiator this year is that L’Oréal encouraged students tofactor in the aspect of environmental footprint in their innovative idea.Brandstorm and L’Oréal Professional Products Division invited students to workon a challenge where they had to exhibit a Business-to-Business-to-Consumer(B2B2C) model. The innovation had to respect both types of the professionalindustry customers: hairdressers and end-consumers. The competition focuses onupskilling students on the business of beauty and digitization through Facebooklives, webinars and a specially designed e-learning platform.
Roshni Wadhwa, HR Director, L’Oréal India said“As these students are about to embark on their professional journey,competitions like Brandstorm help them channelize their minds to come up withdifferentiated and out-of-the-box ideas to drive business growth. Apart frominnovation, through this platform we aim to entrench students into aspects likelong-term feasibility of an idea, scalability across locations, practicality ofimplementation and cost effectiveness for profitability. Brandstorm is alsointegrated into L’Oréal’s talent acquisition strategy and serves as aninnovative recruitment tool for scouting the best marketing talent.”
Expressingtheir excitement over winning the national finalists from NMIMSCollege, Anirudh Mittal, Kushal Gupta and Visakha Agarwal, said,“L’Oréal has offered us a GRANDSTORM opportunity at the start of our careers inform of Brandstorm. We are all really happy to have won. This is a dream cometrue for us after having spent three months of continuous hard work. We want totake this opportunity to thank L’Oréal to offer us this platform and being partof our journey. We look forward to the finals and hope to make everyone proud.”