Love will be in Air this Valentine’s Day with Durex“Love Bug”

Bangalore, February 10, 2017: In the month of love, Durex, the world’s #1 sexual wellbeing brand, takes on the bold move to ignite the passion among the lovers, with ‘Look Up For Love’. In an era where technology has become an addiction, where lovers are tooimmersed in their virtual world on mobile and miss their real love,Durex comes up with new campaign that when utilized properly, technology can rekindle the romance.

According to a recent study on one-upmanship inrelationships, when a person begins to play with a mobile phone, their partnertend to spend even more time on his or hers. Where 71.4% of people admittedusing mobile phone very often and 61% agreed that their partner uses a mobilephone frequently, the figure shows how relationships are affected because ofthe technology and importance of creating a ‘technology-free’ zone with yourloved one. 

The campaign aims to bring together couples who areestranged because of the frequent usage of technology and encourage them tohave a more real conversation with each other. To enhance the relationship andbuild true connection, Durex has launched the Love Bug – Areminder for your partner that you want to be #TrulyConnected. 

class="MsoNormal">Speaking about the new campaign, Rohit Jindal,Marketing Director – RB India said “The campaign is anattemptto inspire couples to ditch the technology, have a more realconversation and connect with each other this Valentine’s Day. We believe thatkey to a healthy relationship is staying engaged and appreciating every momentwith each other.” 

To play your game of love, click on the link below:bit.ly/durexlovebug 

So this Valentine’s bite your beloved with Durex LoveBug!!!


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