Luxury fashion destination Zapyle records a whopping 20x growth in revenue
14th, February 2017, Bangalore: The constant cribbing about having nothing to wear and an overladen wardrobe is the story of every fashion- conscious woman’s life. Zapyle, the one-stop destination for luxury fashion that is making designer wear and international brands both affordable and accessible is solving the universal problem of upgrading closets. Zapyle has recorded a massive 20x growth in revenue in the last two quarters. Since December 2015, Zapyle has been constantly endeavouring to change the way women shop by making its virtual application personalised for every user. Its unique concept of revolving closets encourages women to resell products that they buy from the B2C platforms.
Further, to help the fashion conscious women revolve their closets with updated styles and latest trends, Zapyle makes a new addition to its revolving closet concept by introducing High Street fashion on its platform. After pre-owned and brand new fashion, the new category lays out an exciting range of reasonably priced fashion that is trendy and up-to-date. The new category will allow fashion lovers to pick up the latest high street styles starting from INR 1499 to INR 4999.
The 1,00,000 women members of its subscribed community stand testimony to the fact that more and more women are opening up to this concept of revolving fashion and rely on Zapyle for the same. Currently, Zapyle has 22% women buying through the platform and coming back for reselling. In the next one year, it aims to associate with at least 50% of women users who can be both buyers and sellers and enhance the product category to 150 brands.
Commenting on this model, Zapyle CEO, and Founder, Rashi Menda commented, “The ever increasing disposable incomes have been transforming the mindset of Indian consumers, turning them into enthusiastic buyers of luxury brands and latest trends. While we are already solving the problem of millions of Indian women who like to indulge in premium and luxury fashion by bridging the gap between demand and international supply, we also realized that while consumers want to enjoy luxury, they don’t want to pay exorbitant prices for it. So for those section of women, we are giving reasonably priced options without making any compromises on the latest trends. Through this new category, we aim to increase women’s purchasing power and show them a smarter way to shop.”
At present, Zapyle houses nearly 10,000 premiumfashion offerings including 63 Brands in the new category and 120 in thepre-owned category. The High Street Fashion category is hereto make Zapyle a go-to platform for all your latest trendy wishes. And, if youthink this was not enough, then wait for Zapyle’s new future category on luxurySwim wear and Beach wear by this summer!