Mahindra First Choice Services Forays into Branded Generic 2-Wheeler Spare Parts

Mumbai, February 12, 2018: Mahindra First Choice Services (MFC Services), India’s largest chain of multi-brand car service workshops, and a fully owned subsidiary of the USD 19 billion Mahindra Group, has announced its foray into branded generic 2-wheeler spare parts. MFC Services has a strong foothold in the 4-wheeler spare parts segment with its branded spare parts label – MFC Spares. MFC Spares will now expand its existing portfolio of 4-wheeler spares to include a comprehensive list of fast-moving 2-wheeler spares like filters, horns, oil and electrical relays, among others.

Theautomotive spares market is currently pegged at INR 56,098 crores as perthe Indian Automotive Aftermarket ACMA report (2016-17). 

MFC Services is India’s largest chain of multi-brandcar workshops with over 340 workshops, present in 250+ towns across 24states. MFC Spareshas been offering branded generic auto spares, sourced from quality suppliers,at competitive rates, through its country-wide network of 60 distributors in 25States. With this new product line, MFC Services plans to increase itsfootprint to 200 distributors by FY-2020. The Company is currently engaged with3000 retailers and 8000 mechanics across the country. It aimsto establish a country-wide network of over 1000 workshops. 

Commentingon the new product line YVS Vijay Kumar, CEO, Mahindra FirstChoice Services said, “MFC Spares was set up to address thechallenge of availability of high-quality auto-spares, at competitive pricesand with faster delivery timelines. These parts are very popular in our 340workshop strong 4-wheeler franchise service network, as well as with our bazaardistribution channel. Our foray into the 2-wheeler spares segment was a naturalprogression, on the back of the success of the 4-wheeler spares business over thelast three years. This new foray marks yet another step that will take uscloser to our vision of creating a transparent & trust-worthy eco-systemfor the vehicle after-market in India,” he further added. 

MFC Spareswill offer spare parts of leading 2-wheeler brands like Yamaha, Hero,Honda, Bajaj, Suzuki, Royal Enfield, TVS, among others. Spare parts will beavailable for Scooters (non-geared) as well as geared 2- wheelers. 

Focused onmaximizing the Profit and Output of all in the value chain, MFC Servicesoperates on a unique sales and supply chain model – M-PRO.  The companyfocuses on Natural Demand Generation and Pull rather than the Push method whichis the traditional model. It ensures very high ROI for its distributors andretailers by keeping low inventories but increased availability so that thematerial turns around much faster. 

The MFC Spares brand stands for smart replacement andis targeted at customers who want quality and value for money spares for theircars. 

MFC Servicessupports its franchisees nation-wide with a robust supply chain for spare partsthrough its cluster warehouse network. Each cluster warehouse supplies parts asper the daily requirements of the Franchisee Owned Franchisee Operatedworkshops, thus reducing the need to maintain huge inventories at the workshop.


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