Mahindra First Choice Services Introduces ‘A DATE WITH YOUR CAR’

Bangalore, March 2018: Mahindra First Choice Services (MFC Services), India’s largest chain of multi-brand car service workshops, and part of the USD 19 billion Mahindra Group, has launched a unique initiative ‘A Date with your Car’ that will set free the car enthusiast in you. This one-of-a-kind experience will give car owners an opportunity to service their cars themselves. The idea behind ‘A Date with your Car’ is to give customers a hands-on experience of their cars under the guidance of MFCS technicians and to empower them with the information they need when making car-servicing decisions in the future.

Talkingabout the initiative, YVS Vijay Kumar, CEO, Mahindra First ChoiceServices said: “Being a car enthusiast is all about feeling aconnection with your car. The aim behind this initiative is to encouragecar owners to come and service their cars themselves under MFCS’s guidance.With our skilled technicians, genuine MFC spare parts and state-of-the-artequipment we are committed to delivering the best car service. This initiativeis also an endeavour to educate and empower our customers and is yet anotherstep in our mission to build trust and transparency in the highly fragmentedand unorganized car service industry.” 

The carowners can come to the workshop on an appointed day and service the carthemselves. Throughout the session, trained MFCS crew will be available forconsultation and help customers fix their car. Customers will also get accessto all the tools and equipment needed for undertaking the service job (underMFCS guidance) and no labour cost will be charged. This program will onlyundertake regular and basic work. To participate in this exclusive appointment-basedactivity customers can log on to forregistration. 

MahindraFirst Choice Services is equipped to offer complete car maintenance & servicesolutions, from body repairs to wheel alignment and balancing to periodicmaintenance services and it offers branded generic spares. The franchiseeworkshops have skilled technicians to handle service needs of all carsespecially those of Maruti, Hyundai, Tata and Mahindra which constituteapproximately 79% of the car services market. 

With over340 workshops across 24 states, MFC Services is steadily marching towards itsvision to be amongst the top 3 service providers for out of warranty cars by 2018.The company is constantly enhancing the customer experience throughdigitization and has launched CARWORKZ a carservicing workshop aggregator. It is also exploring partnerships with insurance companies andfleet operators to increase the inflow of customers into franchisee workshops.It aims to grow its network to 1000 workshops across the country. 

The companyalso provides cashless insurance facility with leading insurance companies anda convenient booking service for customers. Car owners can book a serviceeither by calling the workshop or the toll-free number 1800-22-4008 or throughthe website The websiteoffers a host of features like car dent estimator, roadside assistance andwarranty beyond warranty.

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