Mahindra Hariyali to achieve double its annual goal this year with 2 million sapling plantation

Bangalore, June 02, 2018: Reaffirming commitment to the environment, this year Mahindra Group, will achieve double its annual commitment by completing 2 million saplings plantation. By 5th June, the ‘World Environment Day’ the company aims to plant 15 million trees under the aegis of Mahindra Hariyali program.

In therapidly developing world today, lack of green cover is impacting the oxygenlevel in the air at a basic level. Hariyali is aimed at increasing the greencover, in addition to providing livelihood and nutritional security. Nownearing the completion of 11 years, the project also helps enhance the wildlifehabitat value and biodiversity in certain regions. Thus, Mahindra Group haspledged to plant trees across the country with an annual goal of 1 million. 

“It isheartening to have consistent support from our employees, customers andpartners who have helped us not just achieve but exceed our annual goal by 100%for Hariyali. It is a clear reflection of our collective commitment towards theenvironment.” said, Rajeev Dubey, Group President (HR & CorporateServices) and CEO (After-Market Sector), Mahindra & Mahindra. “Thatsaid, climate change requires attention, and our environment needs to benurtured to prevent the devastating and irreversible impact. While this projectaims to tackle climate change and sustainability, we do realize this is notenough. With our campaign #ButThisIsNotEnough our aim is to sensitize andonboard Indian citizens to support a cause and pledge for a greener future,this environment day,” he added. 

The projectforms a part of Mahindra’s Rise for Good philosophy and it is being amplifiedto invite participations from every Indian citizen to contribute to environmentor other causes with the #ButThisIsNotEnough[Eng]  #ButThisIsNotEnough[Hindi] campaign. 

Mahindrapartnered with the Naandi Foundation as the implementation partner for this projectin 2010. The Naandi Foundation helps with plantation, engagement with localcommunities, monitors survival rates and undertakes replacement of saplings asand when required. 

DavigHogg, Chief Agriculture Advisor- Naandi Foundation  said, “India as well as the planet’swell-being depends on a healthy environment and Mahindra Haryali has orientedits focus to ensure it delivers an objective impact wherever it isimplemented.  Mahindra Haryali project in Araku has evolved a unique templatethat is built on three pillars that are now the focus through all MahindraHaryali outreach. Our consistent focus has been on engaging local Adivasicommunity, ensuring sound organic methodology and reliance on indigenous treespecies so that forest ecosystems are restored. The result has been year onyear improvement in access to nutritional fruits and improved soil carbonstocks – objectively verified by external audits of the VCS/UNFCCC programme.This contributes to climate change resilience globally and ensures greater soilfertility and water retention locally, providing for more stable agriculturalactivity.”


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