Manipal Hospitals Unveiled “ I Can Sir” Campaign with Actress Model and Cancer Survivor

Bangalore, January 29, 2018: In a bid to increase awareness on cancer, Manipal Hospitals launched “ I Can Sir” campaign. Aimed at educating people on timely medical intervention to detect and defeat Cancer, this campaign was unveiled by Ms. Lisa Ray, Actress, Model & Cancer Survivor who has been championing the cause for cancer awareness. Apart from her group of cancer survivors who shared their experience of fighting against the deadly Cancer.

Free breastscreening programme for an entire week from Feb 5 – Feb 10 wasannounced. There was poster inauguration with key messages on cancer preventionand early detection. A ‘Wishing Tree’ with messages for cancer affectedpatients was inaugurated in order to honor them and cancer ribbons were placedon the cancer tree and distributed among people to take the awareness to masses.Informative handouts on cancer care and screening were distributed. 

Speakingon the occasion Renowned Model, Actress and Cancer Survivor Ms. Lisa Ray said, “Cancer has transformed mylife in so many ways. Today cancer is one of the deadliest ailments acrossthe all age groups and is a matter of great concern for millions who aregripped by this fatal disease. Being a Cancer survivor myself I understand thestruggles of people fighting cancer. I urge people to be more determined andpositive in order to beat Cancer. It is important to approach it with grit andpositivity than doom and taboo. Iam happy to be part of this initiative byManipal Hospitals, the campaign will help create awareness and understandingand remove the fear or myths associated with it. Healthy lifestyle, earlydetection and being well informed is the key to defeat cancer. Rest assured Iwill always dedicate my time and heart for the cause.” 

Presentat the event Dr. Sudarshan Ballal, Chairman, Manipal Hospitals said, ”With alarming statistics of Cancer inIndia, it is unfortunate that ignorance and denial often leads to delayeddiagnosis and treatment. We see cases where most patients change doctors whenasked to go in for a screening or biopsy. Other than the fear of invasivetreatment, disfigurement and financial burden, the ill-placed belief that acancer patient will always die makes patients and their families refusespecialised and timely treatment. Early detection and treatment is keybesides making simple lifestyle changes. Regular exercise, routine healthchecks, balanced meals and staying away from tobacco is the mantra to keepcancer at bay.” 

Presentat the event Dr. Somashekhar S.P, Chairman Manipal Comprehensive Cancer Centresaid, “ManipalHospitals offers an entire spectrum of oncology care ranging from Screening,Evaluation, Diagnosis and Treatment, Palliative care and Rehabilitation.Additionally, the Hospital is equipped with one of the larger robotic oncosurgery proramme of India. We have a dual approach towards treatment of cancer.Firstly, we focus on educating people for early detection of cancer. However,patients in advanced stages of Cancer also get quality and advanced treatment.Hyperthermic Intraperitoneal Chemo therapy (HIPEC) becomes an option for suchpatients. Manipal Hospital, Bangalore is the first centre in south India toprovide this state of the art technology, and has the credit of largest numberof HIPEC surgeries performed in India. With IBM Watsons for Oncology at ourHospitals, diagnosis and line of treatment is much faster.” 

Hefurther added “Cancer canbe treated by surgerychemotherapyradiation therapyhormonal therapy, and targeted therapy . The choice of therapydepends upon the location and grade of the tumor and the stage of the disease, as well as the generalstate of the patient. Complete removal of the cancer without damaging the restof the body is the ideal treatment and at times this goal is often achievedwith surgery.” 

Incidence ofcancer has increased in India, especially prostate cancer in elderly menbesides kidney, penis and intestine cancer. Breast cancer accounts for 27 percent of all cancers in women in India, with the incidence rising in the earlythirties and peaking at ages 50-64 years. Cervical cancer accounts for 22.9 percent of all cancer cases in women.


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