Max Fashion inaugurates its 201st store in Bangalore

Bangalore, November 20th, 2017: Max Fashion, India’s largest family fashion destination, today opened its 201st store in Gopalan Arcade Mall, Rajarajeshwari Nagar. The store was inaugurated by Bhavana Rao, a popular actress in the Kannada and Tamil industry. Spread across 7553. sq. ft., the new store provides an international shopping experience for its customers. Be it menswear, womenswear, kidswear, footwear or accessories, the store has everything under one roof from its latest winter collection. With the revival of the 90’s retro trend this winter, Max Fashion’s collection boasts of a perfect blend of city culture and youthfulness. With over 3000 styles under Rs 599 the collection brings in the best of international fashion at great prices.

 “I have alwaysloved Max for its stylish designs and I am happy to be a part of this event.The collection range is in sync with latest fashion trends from across theglobe. Max understands the pulse of its customers and provides them with acombination of trendy and traditional apparel at great prices”, commentedactress Bhavana Rao, wholooked stunning in the ensembles from Max Fashion’s winter collection. Speakingon the occasion, Mr. Raghu Rajagopalan, COO, Max Fashion mentioned,“We are delighted about the new store launch in Rajarajeshwari Nagar, this isthe 201st Max store in India and the 23rd storein Bangalore. We hope to serve more and more customers in every part of thiscity. This winter, our collection is based on the hottest trends with a hint ofurban vibe, nudging our customers to rewrite their style statement.”


Highlights from the Winter Collection:



Making an effortlessstatement is the agenda for the season. Forget 9to5, when it comes to fashionthe emphasis is on 9to9. Elegant shirts and topwear paired with fitted trousersand leggings transition from boardroom to after-hours with no fuss while formalseparates comes with a coy hint of ruffle and floral prints. Cocktail andpartywear takes the street-savvy route to metallics. From sparkling dresses tovelvet separates, a hint of shine is mandatory for night outs. The palette ofclassic fall colours includes black, copper, bronze, red, metallic blue andmilitary green, as well as denim whose versatility is showcased in newsilhouettes. Feeling the chill? Cover up with soft knits, camo-print bombersand leather jackets.



Taking a cue fromthe seasonal hues, the Indianwear collection is awash with the rich hues ofred, indigo, mustard and spicy hues. Fusion is a key inspiration, as printsinspired by kalamkari art and traditional crafts adorn layered kurtas, midi andmaxi dresses, shrugs and cover-ups. On-trend asymmetrical dresses arecoordinated with contrasting jackets and scarves emphasise on the marriage ofcomfort with style. The key to nailing the new-age Indian look is to combinethe best of both worlds – a long-standing heritage of traditional crafts andembroideries with contemporary tailoring and design aesthetics.



This season,menswear is a style in contrast and versatility. Head-to-toe denim rules theroost, as the classic jeans-and-jacket ensemble is updated with distresseddetails and patches. Athleisure offers the luxury of wearing well-craftedjoggers and sneakers not only to the gym but also outdoors. Along with classicmonochrome, make room for shirts and trousers in the Scottish-inspired tartanand plaid. And finally, what is winter without jackets? Biker-cool leather andarmy-inspired jackets, plus dapper knits to throw over workwear, are thisseason’s wardrobe essentials. Seeking some Indian inspiration? Elevate theclassic shirt-and-trousers combo with a Bandhgala vest for timeless poise.



Girls (2-8): With a vibrantline of dresses and separates for girls, Max Fashion gives the season’s chicesttrends a playful spin. From glittery dresses and ruffled skirts for specialoccasions to slogan tees and plaid tunics for easy chic day wear, girls canflaunt their own take on of-the-moment looks with élan. Leather jackets andbombers help to keep the dreaded winter chill at bay. 

Boys (2-8): Funky patters,prints and badges, camo-print jackets and look-at-me accessories – growing boysare sure to have their dandy moment this season. Bright prints and patternsoffset winter’s muted colour schemes, dominated by winter-ready bombers andjackets in leather. Growing up was never this stylish! 

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