Max Fashion launches top looks from its Autumn Collection in Hyderabad

Hyderabad, August 2nd, 2017 – Max Fashion, India’s largest fashion brand, today launched its Autumn collection in City Centre Mall, Banjara Hills. The season is inspired by one’s instinct of adventure, intertwined with a love for new experiences.

The collection explores global trends like the grungy ‘PeaceArmy’ and ‘Glam Rock’ with its edgy styling. It embodies the free spiritedness,individuality and wanderer in you, as you seek out #EndlessRoads to discoveryourself.

Speaking on the occasion, Mr. Vivek Sharma, AVP, Max Fashionsaid “We are excited to launch the Autumn collection as it represents what Maxstands for. Capturing the feeling of wanderlust, this collection would make youwant to hit the road in style. After all, endless roads lead to endlessstories.”

Highlights from the Autumn Collection:

Women’s wear

This season collection captures the late 60’s military trendwith a feminine touch with key highlights being lacy inserts, extra-longfringes, waterfall and choker necklines, back embroidery on classic whiteshirts, scarf prints and flared sleeves.

Military shacket (a thick shirt that can pass off as ajacket) with quirky metal badges, camo hooded long shrugs, sleeveless trenches,leather strappy long dresses & pleated metallic dresses are some of thetrending pieces in the all-new autumn collection.

Men’s wear

The campaign exhibits the key trends of the AW season suchas the souvenir jacket, sequined jersey top, long length tee with mesh fabricoverlay, studded graphic tee, badged tee, ripped tee with asymmetric hem,badged zip through over shirt.

The colour pallet includes off white, beige, olive andcharcoal while dusty pink and Aegean blue add a fresh look to it.

Indian wear

The Indian wear pays tribute to the tapestry techniques withcolour blocked contemporary fabrics and prints ranging from tribes of Kutch tothose inspired by botanicals and the landscape.

Silhouettes are easy, relaxed with a mix of bohosilhouettes, wrap dresses, cold shoulder, fit & flare sleeves and offshoulder.

Kid’s wear

Taking a cue from sparkling galaxies the kid’s wear range isall about sequined fabrics, velvets and midnight florals with glitter.

This season, zoom in with colour blocked tees enhanced byracing inspired graphics along with foil prints, applique details, embroideryand flap details.

This season, the store is packed with clothes that are worthinvesting in, for your wardrobe. 


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