Max Life Insurance presents “Max Life Insurance - The Run” in Bengaluru on 3rd March, 2019

Thursday, January 17, 2019: Max Life Insurance, one of the leading private life insurers of the country, today announced the opening of registrations for a community run that shall be hosted on 3rd March 2019.

With the 4th edition of “The Run- Bengaluru”, the event that has been established as one of India’s premier community runs aims to celebrate the essence of community living in an urban ecosystem, where friends and families bond over health, wellness and togetherness.  Promoting health, humanity and happiness, the Bengaluru chapter of “Max Life Insurance The Run” will bring people closer through the means of its ‘Run as One’ category, a non-timed 5 km run designed for families (age eligibility of 8 years and above) in addition to an open 10 km run for a prize money fund of Rs. 4 lakh aimed at fitness enthusiasts and amateur runners (age eligibility of 15 years and above).

‘Max Life Insurance - The Run’ will feature a fun and fitness activity arena for friends and family of participants with curated zones for music, food, dance, aerobics, Zumba and Pilates, hence promising a day of complete entertainment for the family. While each registration shall be packaged with complementary entries for friends and family to the event, proceeds from registrations and charity led endeavours of the event will be given out to Jwala, a non-profit, self-funded organization revolutionizing the status of women in India.

Commenting on being the principal partners of this initiative, Aalok Bhan, Director & Chief Marketing Officer, Max Life Insurance said, “Indian cities are growing and getting crowded at a rapid pace. It is now more important than ever, to revisit the idea of community living as a way to nurture cities of tomorrow that are healthy, happy and humane, which is exactly what we’re trying to advocate through our upcoming community run. With this, Max Life Insurance will not only champion India’s premier running event directed at bringing family and friends together, but also drive greater dialogue among its end audiences with regards to building overall fitness.”

"Fitness lifestyle is important for everyone. UF as a fitness lifestyle brand has relentlessly focused on community activation and social impact since inception. The Run by UF, founded 4 years back, is our way of bringing diverse communities together celebrating life and impacting lives. We have seen the unwavering support from Max Life Insurance in the last two years and the commitment of our principal partners to now extend this into a long term multi city phenomenon, only cements our core belief system of building India’s premier community run; a little bigger and better each year," said Ravish Dhamija, Founder UF and Founder and promoter of “The Run”.

Adding to the theme of building India’s premier community run, Ajit Ravindran, co-founder and director of Meraki Sport and Entertainment said, “Over the last decade India has witnessed a health and fitness revolution with over 1300 + running events being organized across the country, year on year. The catalysts of this revolution are the numerous coaches, community influencers, running clubs and the runners personal eco-system, who have been easing people into the sport of running. Max Life Insurance- The Run Bengaluru, is our ode to these champions and we are delighted to partner with UF and Max Life Insurance to create India's premier community running event"

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