Maxxis Tyres Appoints First Distributor for Uttarakhand
New Delhi, April 24, 2019: Maxxis India, a sub-company of Maxxis Group - world’s fastest growing tyre company, today announced the appointment of its first distributor for the Garhwal region of Uttarakhand state. The new distributorship, M/s Aryan Enterprises, located in Dehradun will reach out to dealers covering all key regions of Garhwal in Uttarakhand.
Commenting on the appointment, Mr. Bing-Lin Wu, Marketing & Retail Sales Head, Maxxis India, said, “Our growth trajectory in the last two years has been significant and the appointment of our first distributor in the Uttarakhand region is yet another milestone in our journey. We feel distributors and dealers have played a pivotal role in our brand growth story so far. As we wish to become India’s most preferred two-wheeler tyre manufacturer, we intend to continue this momentum and amplify our brand presence and customer touch points further with the appointment of new distributors across major locations in India.”
Aryan Enterprises promoted by Mr. Azad Singh has a diversified business of dealerships in Uttarakhand. Uttarakhand, being a growing two-wheeler market opens a plethora of opportunities for Maxxis and this partnership will widen Maxxis horizon for the Garhwal region.
Commenting on the partnership, Mr. Azad Singh, Proprietor, Aryan Enterprises, said, “We are very excited about this partnership, Maxxis Tyres’ journey in India has been quite noteworthy and we want to become partners in their growth. With over 2 decades of experience in auto and tyre sector, we have the expertise and synergies to on-board the right channel partners. Our target is to appoint around 40 dealers by August 2019 and we will scale it further as per the demand. We look forward to a longstanding and a fruitful relationship with Maxxis Tyres.”
In more than 2 years, Maxxis has created a set-up of dealers across India with a holistic Pan India footprint to achieve its target of becoming the fastest growing tyre manufacturer in India. Today, Maxxis India has expanded their reach to 325 cities with over 1900 dealers on-board within a short span of time.
Furthermore, Maxxis lays great emphasis on digitisation and business analytics and have successfully set up the dealer locator feature on the website that directs customer to their nearest Maxxis dealership and also enables them to call or get directions to the nearest dealer via Google navigation from the listing on the site.
Maxxis India inaugurated their first manufacturing facility in Sanand, Gujarat in March 2018 and is targeting to capture a market share of at least 15% of India’s two-wheeler tyre market within 5 years. India market is touted to play a vital role in achieving Maxxis’s global vision to become one of the top 5 tyre manufactures in the world by 2026. The company has plans to set up 5 more plants in India which will also cater to the 4-wheeler tyres market.