McDonald’s brings its world class ‘Experience of the Future’ (EOTF) restaurants to Bengaluru
Bengaluru, 1st October, 2017: Get ready to have an all-new, world class restaurant experience as McDonald’s launches its ‘Experience of the Future’ (EOTF) restaurants in Bengaluru! Patrons will now love to visit, indulge and relax at the re-designed and re-imagined restaurants where cutting edge technology meets best in class service.
TheEOTFrestaurants are designed keeping customer experience as top priority.Patronswill no longer have to wait in line to place an order, as they canplace acustomized order at the self operating kiosks. Moreover, the order willbeserved directly at the table - eliminating any need to wait in a queue!Theserestaurants will also offer air chargers, gaming tablets and free Wi-Fialongwith a new and exclusive menu - Yes, that’s right!
Therestaurantchain is also launching two exclusive products – potato wedges andchickenstrips just for Bengaluru. These can be ordered with aspecial South Spice Mayoor the spicy hot pepper Sriracha sauce. This is inaddition to the launch of 12new products like Chatpata Naan, Phirni McFlurry,Cream and Onion French Fries,etc. launched under the ‘Flavours Without Borders’campaign starting at just Rs.49/-
Openingatprominent locations such as JP Central, ORR Central, Signature Mall andCMHRoad, these EOTF restaurants will offer customers a fresh new décor, easytoread digital menu boards and specially curated experiences. TheEOTFrestaurants are designed to reduce the carbon footprint and therestaurantchain is all set to reduce water wastage by 50% with its new handwash systems,electricity consumption by 20% with smart AC systems and saving upto 6,000 unitsof energy with the LED lighting!
AmitJatia,Vice-Chairman, Westlife Development Limited said, "McDonald’s India iselevating customer experience with theuse of technology – a first for thecategory and is raising the bar to provideseamless convenience to consumers.After a stupendous success in Mumbai, we areexcited to launch the EOTF conceptrestaurants to the Garden City. In fact, wehave gone a step ahead and launchedexclusive products just for Bengaluru! Withour new products, cutting edgetechnology and best in class customer service, Iam sure our patrons will see usas their preferred destination for everythingfrom a big scrumptious meal to aquick bite."
The newMcDonald’s Experience Of TheFuture restaurant includes:
EnhancedCustomer Experience From hello to goodbye, our Guest Experience Leaderswillhelp customers to choose between self-order kiosks or counter service,assistthem with finding their seats, and provide table delivery service.
AdvancedCustomerConvenience The new self-order kiosks will give customers amodern andconvenient opportunity to try their own hand at personalizing theirorder, attheir own pace. Additionally, the various payment modes, high speedWi-Fi,air-chargers and tablets will provide customers more convenience.
SustainabilityEnhancing its efforts in the area ofsustainability, McDonald’s is installingsmart hand wash systems which willenable the restaurant to save approximately400,000 liters of water per year.Additionally, the restaurant will save up to6,000 units of energy with the LEDlighting. Besides this, the restaurant willuse bio-degradable cutlery,reusable cups and recycle its waste with the visionto send zero waste tolandfill.
WholesomeFood Choices For the first-time ever, McDonald’s India islaunching farm freshsalads and transitioning its existing wraps into wholegrain wraps. The consumernow has more variety, lighter and wholesome balancedchoices. Additionally,customers will have the choice to opt for milk basedbeverages (chocolate milk,smoothies or shakes) with their Happy Meals orsimply replace their fries with abowl of salad!
TableService Once an order has been placed, customers can take aseat and wait fortheir order, delivered right to their table.