METRO Cash and Carry celebrates and supports over 8000 Independent Indian Businesses

Bangalore, 10th October 2017: Whether it is the kirana store who supplies our daily grocery or the local eatery who can give any reputed chef a run for his money – independent business owners do not only make our lives convenient, they also play an important role for our community and the economy. Since their inception METRO Cash and Carry, India has played a crucial role in fostering traders, kiranas, HoReCa’s and other SMBs. In a bid to renew this commitment and pay tribute to the enduring dedication of independent businesses, METRO Cash and Carry India observed ‘Own Business Day’ on October 10th, along with their global counterparts in 25 countries. Through this event, the Company will reach out to 21 million METRO customers worldwide along with several other small and independent businesses.

Theubiquitous Kirana/Trader is a window into India’s social, cultural and economicsoul. There are 12 million of small traders in India, each of them serving acatchment that can go from just 80 to over 100 families. The sheer scale andreach of these independent businesses is a testimony of the huge impact that ithas on the Indian economy. However, more often than not, independent businessesin India suffer from the lack of infrastructure, support or expertise to markettheir products effectively to their customers. Through Own BusinessDay, METRO Cash and Carry aims at bringing newer and better opportunities tothese businesses while providing a platform for them to connect and buildstronger relationships with their own customers. In the long run, this endeavoraims at having a larger impact on shaping the marketplace and the economy. 

Says, ArvindMediratta, CEO & MD, METRO Cash and Carry, India, “At METRO, wefeel a strong connection with the millions of business owners around the world,as we bring the same passion and dedication that make own businesses moresuccessful to our daily work. Because we know: Our own success depends on thesuccess of our customers. Through this year’s Own Business Day we have had manymeaningful interactions with our trader partners which has enriched andbenefitted both. The objective of Own Business Day also syncs perfectlywith the Indian Government’s focus on skilling for SMEs. The companyregularly conducts customer engagement programs for various target groups in abid to equip the traders better and acquire skills that will help them upgradeand scale up. Taking another crucial step in that direction, METROwill be handing over 100 POS machines to their trader partners across thecountry. This would help the traders digitize the business effectively, helpingthem manage digital invoicing and receive greater transparency in business andcompliance for GST etc. 

OwnBusiness day is a platform that is open to both customers and non-customers ofMETRO, thus trying best to encompass the entire segment. We look forward togrowing this platform and emerging as a true enabler for all independentbusinesses, helping them grow, scale up and make positive contributions to theeconomy. After all, there is no business like Own Business.”

The endeavortook shape a few months ago with the launch of Own Business Day online hub – a worldwide platform forindependent businesses from across all 25 countries to register their business,curate a special offer and reach out to their community and customers. Indiahas received over 8000 registrations from independent businesses. A majority ofthese companies will participate in the 3 day exhibition that will be held atseveral METRO wholesale outlets across the country, where they get anopportunity to showcase their products and connect with a larger community oftraders and customers.


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