MILKYBAR launches new ad campaign that supports playing and learning

Nestlé India recently relaunched the much loved MILKYBAR, with increased milk and less sugar. The new MILKYBAR TVC reflects the brand’s ethos that, a wholesome childhood is one where kids learn and grow playfully. The campaign revolves around the importance of encouraging kids to try new experiences that make them curious and confident for life

Speaking onthe campaign launch, Mr. Nikhil Chand, General Manager, Chocolate &Confectionery, Nestlé India, said “We are delighted to unveil the new TVC thatpresents MILKYBAR as a brand that supports parents who believe in the value ofplay and learning through new experiences. MILKYBAR is a category leading brandcredited with many firsts whether it is the new Milk 1st recipe or this newcampaign that supports parents who believe in creating a wholesome environmentfor children to grow”.

Nestlé Indiais delighted to welcome Ms. Shilpa Shetty as the MILKYBAR brand’s partner inits journey. Speaking about her association, Ms. Shetty said, “This is anexciting and fun association for me. I have always loved MILKYBAR and being amother myself, I am aware of the need for better and informed choices and moreimportantly, an encouraging parenting style that ensures children can play andlearn life’s important lessons. The new film showcases one such beautiful andsupportive environment that enables playful learning. I hope our moms and kidswill have as much fun watching it as we had making it.”

The new TVCgoes on prime time across National & Regional TV channels as well as onYouTube and Facebook.

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