Minister of State Electronics & Information Technology launches the ‘Digital Payment Suraksha’
New Delhi, 12th December: Given the recent momentum on digital payments and the government’s drive for a ‘Less Cash Economy’, DSCI in association with the Ministry of Electronics and Information Technology (MeitY) and Google India announced the launch of their ‘Digital Payment Suraksha’ awareness campaign to address the need to educate end users and merchants on security and safety best practices while making digital transactions.
The campaign was launched by Shri AlphonsKannathanam, Minister of State Electronics & InformationTechnology, Ministry of Tourism (Independent Charge) in presenceof Shri Ajay Sawhney, Secretary, MeitY.
‘Digital Payment Suraksha’ Campaign has a two-prongedapproach which mutually complement each other. (1) ‘Digital PaymentSecurity Awareness Campaign’ will engage communities includingindividuals (users), traders, and micro, small & medium businesses, by makingthem aware of best practices and dos and don’ts on six payment channelsincluding Debit and Credit Card, Online and Mobile Banking, Mobile Wallets,Unified Payment Interface (UPI) & BHIM, Aadhaar Enabled Payment Systems(AEPS) & USSD Payments. (2) ‘Digital Payment Security Alliance’ willfacilitate the ecosystem to deliberate on a common agenda focusing on policy,deriving best practices from global success stories and stakeholdercollaboration.
Shri Ajay Kumar Sawhney, Secretary, Ministry ofElectronics and Information Technology said, “Itis our endeavor to see that BHIM QR or BHARAT QR is available at every paymenttouch point to facilitate digital payments.”
Ms. Rama Vedashree, CEO, DSCI “Digitalpayments accelerate financial inclusion which is key to India’s socioeconomictransformation. The success of digital payments depends not only on secureplatforms, but also on the security awareness of users. DSCI’s Digital PaymentsSuraksha campaign crafted in partnership with MeitY and Google is aimed ateducating users and merchants on security practices and will be rolled outnationwide in association with several partners.
ShriChetan Krishnaswamy, Director, Public Policy, GoogleIndia said, “We are honored to partner with theMinistry of Electronics & IT and DSCI to launch the ‘Digital PaymentSuraksha’ awareness campaign. We are very excited by the potential of thedigital ecosystem, however, for the digital payment ecosystem to scale, securityconcerns will have to be effectively addressed. All of us have a responsibilityin making the user experience secure and we believe that the ‘Digital PaymentSuraksha’ awareness campaign will be an important movement in enhancing usertrust in the digital payment space."
The minister unveiled a film that presented customers’and users’ apprehensions while making digital payments through differentchannels and merchants, educating them with best practices along with brochuresthat contains dos and don’ts for users and merchants.
Currently developed in five languages – Hindi,English, Gujarati, Tamil & Telugu – DSCI plans to spread awareness andpromote the campaign through the physical and online channels of campaignpartners from government and industry. Till now DSCI has onboarded theGovernment of Telangana, National Bank for Agriculture and Rural Development(NABARD), National Payments Corporation of India (NPCI), Airtel Payments Bank,Axis Bank, MasterCard, PayTM, PayPal and Visa as campaign awareness partners.