Misaal Hyderabad by Phoenix is a unique Social Welfare initiative for the underprivileged dwell

Hyderabad, 1 Feb 2020: Phoenix Foundation, the CSR arm of Phoenix Group which is a well-diversified conglomerate with business interests in Realty, Automobiles, Power and Mining, in association with Rouble Nagi Art Foundation (RNAF) today announced the launch of Misaal Hyderabad By Phoenix – a unique Social Welfare initiative for the welfare of the under privileged residential units located at Babu Jagjivan Rao Nagar, Film Nagar, Hyderabad.

The project was launched in the presence of Shri Danam Nagender, MLA Khairatabad Constituency, Shri Gopinath Maganti, MLA, Jubilee Hills Constituency, Shri Arvind Kumar, IAS-Principal Secretary of MA&UD, Shri Lokesh Kumar D.S., IAS-Commissioner GHMC Shri MD. Musharraf Ali Faruqui, IAS–Addl. commissioner GHMC, Renowned Tollywood director Shri Trivikram Srinivas and Hyderabad FC Star players Adil Khan, Marcelino, Abhishek Halder, Nikhil Poojary and Mat Killgallon at the Govt. High School in Filmnagar. The dignitaries present at the venue during the launch also took part in painting the wall and signed on the on the signature wall erected at the school premises.

Announcing the launch of Misaal Hyderabad by Phoenix, Mr. Suresh Chukkapalli, Managing Trustee of Phoenix Foundation said, “I strongly believe that we should strive to bring about a positive change around our surrounding. Every progressive action creates a chain reaction, we with our available resources are doing what best we can, but together, we all have the strength and the power to bring about an enduring change around us”.

“Misaal Hyderabad by Phoenix is in perfect alignment with the Prime Minister’s vision of Swachh Bharat Abhiyan”, he further added.

“Misaal Hyderabad by Phoenix” aims to make the underprivileged areas cleaner and more hygienic using Community Art as the primary medium and provide an entryway into sanitation, cleanliness drive, and awareness of basic illnesses, skill development and education. It aims at instilling values such as gender equality, social justice, spirit of community service, eco-friendliness within the people living in such areas”, says Ms. Rouble Nagi of Rouble Nagi Art Foundation.

“The Initiatives would include Cleanliness Drives, Colouring and Dignifying the Slums, Art Camps for Underprivileged Children, Balwadis and Learning Centres for Children, Health Camps for Women and Children, Exposure to Self-Reliance through Women Empowerment Camps, Encouraging Entrepreneurship, Employability and Self-Reliance through provision of Skill Training”, added Ms. Nagi.

Development of social infrastructure plays an important role in both the economic development of a nation and the development of society's quality of life. Social infrastructure enhances social wellbeing and furthers economic growth by providing basic services and facilities which allow businesses to develop and flourish. It’s the time for everyone to join hands in creating an equitable society.


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