‘Mom Aur Mortein Sabse Tez!
India, 8 February 2018: In its 25th year of launch in India, Mortein has announced Madhuri Dixit Nene as the face of Mortein Insta range of liquid vaporisers with 100% faster Dengue protection. Dengue mosquitoes are amongst the fastest flying mosquitoes. They are so fast, that they are almost invisible, and hence creating a need for a faster solution for Dengue Prevention - “Tez machar ka tez ilaj”. This alliance is aimed at creating a partnership between Mortein and Madhuri to create an awareness about the menacing mosquito threat where every unprotected second counts in our attempt towards Dengue prevention. Mortein Insta powered with its double TFT formula gives 100% faster protection versus ordinary repellents hence, enabling Moms to keep their families protected, with its new tagline ‘Mom aur Mortein Sabse Tez’.
Commenting on her association with the brand, MadhuriDixit Nene said, “Every mother desires a 100% protection for her family fromthe growing no. of life threatening diseases like Dengue and Malaria. I am really glad to get an opportunity towork with Mortein a leading global brand in pest control with deep knowledgeand expertise in creating superior products. I urge all mothers and theirfamilies to join me in this fight against mosquitoes”.
On the announcement, Sukhleen Aneja, CMO, MarketingDirector, South Asia RB Hygiene Home said, “We are pleased to announce UNICEFGoodwill ambassador, Madhuri Dixit Nene, as our brand ambassador for MorteinInsta. Madhuri exemplifies the contemporary Indian mother who is always on alook out for a faster and an effective solution to protect her family fromdiseases. We believe Madhuri will inspire mothers across the nation to choose a100% faster solution against vector-borne diseases. This year we are happy toannounce a new Tulsi fragrance within our range of Liquid vaporizers which willbe available for INR 72/- for 35ml and 49/- for a chotu refill pack”.
TVC can be viewed here: http://bit.ly/2Bia81x