Moonbow launches Oceanus 3000 water purifier through an exclusive tie-up with Flipkart
Bangalore, 9th October 2017: Moonbow from the house of HSIL Limited, has expanded its product portfolio of water purifiers with the launch of stylish and technologically advanced Oceanus 3000. The water purifier has been launched exclusively through a tie-up with Flipkart. This segment has been performing well through its online business and believes this channel is important for the brand's growth which will help to reach out to a larger set of consumers. The water purifier will be subsequently available across the retail outlets including Croma, Reliance Digital, etc. post Diwali.
Priced at INR 24,990/- the newly launched water purifier is the most advanced Ultra RO modelfrom the brand, and is equipped with the latest Hexapure Technology withAnti-scalant filter, which enhances the life of RO membrane by protectingit against scale formation. The seven stage purification process ensures thatwater with TDS up to 3000 ppm is also 100% RO+ UV + UF purified. Oceanus 3000 provides added benefits ofmineral fortification which makes the water nutritious by adding essentialminerals lost during the RO process. Available in sleek and attractivepremium black finish, it comes with a touch sensitive smart consumer interfaceand an inbuilt Veggie Pure tray which helps to conveniently wash fruits &vegetables with RO purified water. Smart features like clock display with digitnavigator, failure alert, filter replacement, tank full indicator, etc. makethis RO stand apart.
Mr. Sandip Somany, VCMD, HSIL Limited, during the launch in Kolkata, commented, “The growing demand for clean water in Indianhouseholds is expected to play a critical role in shaping the trajectory of theIndia water purifier market. Currently, the water purificationmarket is approximately INR 4000-4500 crore and is poised to grow at a CAGR of20% between 2016 to 2024. This growth creates the right impetus for abrand like Moonbow to actively pursue this segment and introduce affordable,high-quality products to meet the growing and evolving need of consumers.Utilizing our vast pan India distribution network, we look forward to reachingout to customers across the country and capture a sizable market share.”
Mr. Rakesh Kaul, President, Consumer Product Division, HSILLtd. said “We believethat innovation is the key to stay ahead of the curve and to offer products tocater to the evolving demands of consumers. We have been continuously investingin new technology and designs that promise entirely new experiences to usersand have launched 5 water purifier variants over the last one year withdifferentiated technology like Hexapure and a patented limited auto fillfunction. We have also tied-up with Flipkart for an exclusive launch of MoonbowOceanus 3000, with an aim to tap the surge in demand for products online and enhance customer convenience. The latest product will be an extremelyvaluable addition to our existing product portfolio and will help us penetratedeeper in the Indian market.”
Commenting on the exclusive launch, Mr. Sandeep Karwa, Head - LargeAppliances, Flipkart, said, “At Flipkart, we constantly endeavor to bringthe most innovative technology, better choices and a richer experience to keepour audiences excited. Moonbow has already listed its range of air purifiers& water purifiers at the online portal, and we are extremely excited toextend this association with the exclusive launch of Moonbow Oceanus 3000DigiSense RO. Moonbow’s best-in-class technology which stems from the 57 yearold legacy of HSIL Limited, coupled with our wide reach, seamless affordabilitylevers and reliable delivery capabilities, will certainly appeal to our largeand growing customer base who are increasingly beginning to realize that puredrinking water is a necessity and the need of the hour.”
Moonbow waterpurifiers are available across multiple retail formats including all keye-commerce platforms such as Flipkart, Amazon and Snapdeal, brick and mortarstores like Reliance Digital, Metro Cash & Carry, Croma. In addition to it,the water purifiers will also be available across general retail distributorswith a network of 400 distributors, 5500 retailers and 350 modern tradeoutlets. To ensure smooth after sales service, the brand has invested ina robust network of more than 350 technicians and 200+ service centersservicing 600+ cities in India.