‘Musings of Suta’ – India’s first saree podcast, goes live with Hubhopper
National, October 10, 2018: A saree lover, are you? Here is a chance to immerse in your love for drapes with everything you wanted to know about those 6-yards of pure elegance. Hubhopper, India’s largest podcasting and audio-on-demand platform, has partnered with Suta, a Mumbai-based sustainable saree brand run by sisters turned entrepreneurs Sujata Biswas and Taniya Biswas. Through this association, the entrepreneur duo has launched the first-of-its-kind podcast in english and hindi language , ‘Musings of Suta’ on Hubhopper Studio as an Original. Hubhopper is presently India's largest platform of its kind with over a million hours of audio content spread across 15 vernacular languages.
Created by the entrepreneurial duo, Sujata and Taniya who quit their regular jobs and started their own venture out of their love for simple and minimalistic sarees, ‘Musings of Suta’ is an exclusive saree podcast that features everything a saree lover would want to know. Recorded through Hubhopper’s online studio, the podcast will feature the sisters talk about their love for the garment and their childhood memories around it, the significance of sarees during Indian festivities, the urban v/s rural India’s interpretation of the sarees, Bollywood's love for sarees and age being no barrier for wearing them.
With Hubhopper’s vast distribution network and massive audience base with 12-15 million touchpoints, Suta aims to reach both men and women in the age group of 18-45 years while promoting Suta as a sustainable saree brand striving to break all boundaries.
Speaking on the launch of this original podcast, Gautam Raj Anand, CEO and Founder of Hubhopper said, “Hubhopper has always been focussed on enabling potential storytellers from across India to be able to showcase their talent. Our online studio is reaffirming the platform’s commitment towards these content creators. So far we have collaborated with 600+ creators and 7+ brands to deliver 70+ original podcasts. We are happy to facilitate the very talented Sujata and Taniya to establish a strong set of audience and consumer base which will help them in keeping the handloom industry thriving.”
Sujata and Taniya said “We are the first-ever sustainable clothing brand to ever have a podcast. It wouldn’t have been possible without Hubhopper’s assistance and their revolutionary online studio that enables us to record and publish our saree story on their platform exclusively. The humble saree is unisex, unbiased and a gender-neutral attire which never goes out of style but definitely travels country to country. This versatile attire is worn by the richest person to a daily wager. So what makes it so loved? That’s what Musings of Suta is all about.”
Hubhopper has managed to change the way people consume audio content in India within 4 years through its elaborate podcast directory comprising Hubhopper Originals and a variety of content across genres ranging from Society & Culture, Business, Games & Hobbies, Science & Medicine, Entertainment, Kids & Family to Education, Arts, Health, Music, Religion & Spirituality, etc. Further, its integrations with Amazon Alexa, Samsung Bixby, Indus OS, Panasonic, Ola Play, and 20 more partners, makes it available across digital media comprising the website, mobile website and an app. Hubhopper envisions to grow parallel with the audio streaming industry and keep making the process of content consumption and creation simpler and more beneficial, while emerging as one of the best content-disseminating platforms.