MY FM concluded its 4th season of ‘Rangrezz’
20th December’21, Mumbai: MY FM, India's leading local FM network successfully concluded its largest painting competition, “MY FM ke Rangrezz” across its network. The theme for this season was to incite a deep sense of state pride amongst the children, for instance Incredible Rajasthan, Incredible Gujarat etc.
MY FM keRangrezz is a one of the most sought after initiatives and this year itencouraged students to painttheir version of their city/state and its uniqueness.
The activityflagged off on 14th Nov i.e. Children’s Day. Schools had toregister to be a part of this competition. This year more than 612 schools& 3 lac kids participated. Each year 12 winners are picked and their paintingsthen feature in MY FMs annual brand calendar for that particular city. Theactivity also gives the students an opportunity to showcase their paintingskills to the world and get noticed.
The channelpromoted this activity across all of its markets with 360 degree campaign usingprint, radio, outdoors, social media and school outreach. The activityreached out a major chunk of students across the 30 markets.
Commentingon the initiative, Mr. Rahul Namjoshi, Business Head, MY FM said “Year after year thisactivity is surpassing our expectation. This initiative is such a great hitthat schools & children start approaching us every year post Diwali. In its4th season we received tremendous response, more than 3.10lacstudents participated this year. The enthusiasm of participants and theircreativity has been unparalleled. This is what encourages us to do thisactivity regularly, every year.”