Myntra adds designer jewellery collective, ‘CONFLUENCE’ to its jewellery portfolio

Bangalore, September 11, 2017: The multi-designer collective, ‘CONFLUENCE’ by Crystals from Swarovski, will now be available on Myntra. Confluence represents a new paradigm of beauty that sparkles, with a collection of exquisite jewelry, designed by some of the top fashion luminaries in the country and crafted with the finest Swarovski crystals: AMRAPALI, EINA AHLUWALIA, GAURAV GUPTA, ISHARYA, JJ VALLAYA, MANISH ARORA, OUTHOUSE, ROHIT BAL, SHIVAN & NARESH and SUNEET VARMA.

Launchedlast year, a first of its kind, CONFLUENCE demonstrates the vibrancy, color,craftsmanship bringing alive the signature vision of each designer, embellishedwith Swarovski Crystals. Approximately 100 designs are specially curated inthree categories - weddings and special occasions, everyday modern classics andmen’s accessories. Each jewelry piece can be identified with a holographicSwarovski tag, which authenticates the usage of genuine Swarovski Crystals andcomprises of a note on the inspiration of the collection.

From ornateto minimalist, couture to cutting edge, CONFLUENCE, an eclectic ensemble isuniquely and proudly Indian, targeted at the modern audience in the age groupof 25-40 years. 

Speakingon the occasion, Ananya Tripathi, Chief Strategy and Planning and HeadInternational Brands, Myntra, said, “Swarovski has been a sensation on our platformand the introduction of ‘Confluence’, adds another dimension to a very richcollection, designed by the who’s who of the industry. Myntra’s presence andreach will allow for these fine works of art to reach customers spread acrossIndia. We are witnessing a steady growth in the jewellery segment and willcontinue to focus on strengthening it further in the coming year.” 

“We aredelighted to offer our multi designer jewelry collective, CONFLUENCE onMyntra. Myntra being one of the largest ecommerce fashion platforms, itwas perfect for us to position this unique offering from Swarovski. With theon-set of the festive season, we are confident that this association willreceive a great response from people who have a discerning taste and eyefor design” said,Vivek Ramabhadran, Vice-President, Asia South, Swarovski Professional. 

TheCONFLUENCE collection will be available on Myntra starting at a price point ofINR 2,450 and up to INR 25,000.

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