Myntra launches ‘Myntra Maxcessorise’ to celebrate the growing line of premium watches & access

Bengaluru, February 7th, 2018: Myntra announced its association with premium watch brands like Lacoste, Coach and Hugo Boss as a striking addition to its existing portfolio, making way for consumers to shop for their favorite timepieces from a swanky collection. With the new collaboration Myntra has branched out to include accessories of the top order making it the first online portal to have done so. Daniel Wellington, one of the fastest growing brands globally, a social media phenomenon, and the modern American luxury brand Coach, will also be exclusively available online on Myntra. Some of the leading brands in the category are Fossil, Michael Kors, Casio and Titan. With the addition of new brands, Myntra now houses over 30+ top global brands in the category, making it one of the finest watch stores in the country to call. Myntra’s new campaign “Myntra Maxcessorise” has also been put in to action for the promotion of its new accessories collection, which is to be held on the 7th and 8th of February. Led by digital and social mediums, the campaign aims to showcase the variety and beauty of the collection, available exclusively on Myntra. Leading brands such as Fossil, Daniel Wellington, Police and Tommy Hilfiger are partnering with Myntra for the promotion.


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