Myntra’s EORS Price Reveal – 1.5 million wish lists created with products worth Rs 7000 Crore

Bangalore, January 3, 2016: Offering a preview of the largest fashion sale event- EORS, allows Myntra to spot the fashion aspirations of hundreds of thousands of people across the country. Shoppers were allowed to preview the current edition of the sale slated to be held between 3rd and 5th January on the 1st of January.

In">#222222;mso-ansi-language:EN-US;mso-fareast-language: EN-IN">In addition to the preview, a price reveal between 7">#222222;mso-ansi-language:EN-US; mso-fareast-language:EN-IN"> 7 pm and midnight,">#222222;mso-ansi-language:EN-US;mso-fareast-language: EN-IN">, called upon shoppers to shortlist picks and put up wish lists to stand a chance to  win VIP access to the sale, a few hours before opening at 12">#222222;mso-ansi-language:EN-US; mso-fareast-language:EN-IN"> 12 am on">#222222;mso-ansi-language:EN-US;mso-fareast-language: EN-IN">on January 3rd. A quick look reveals that the wish lists of 36% of the people are loaded with sportswear, sports shoes and accessories pertaining to fitness. While men preferred to bag more of Tshirts, Casual Shoes, Shirts and Sports Shoes, women preferred Tops, Kurtas and Dresses. A total of 1 crore products worth Rs 7000 Crore(MRP value)  have been wish listed by 1.5 million people as of 6:30">#222222;mso-ansi-language:EN-US;mso-fareast-language: EN-IN"> 6:30 pm today.#222222;mso-ansi-language:EN-US;mso-fareast-language:EN-IN">today. style="font-size:9.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:

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class="MsoNormal" style="text-align: justify; line-height: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Myntra’s">#222222;mso-ansi-language:EN-US;mso-fareast-language: EN-IN">Myntra’s
CEO Ananth Narayanan said, #222222;mso-ansi-language:PT; mso-fareast-language:EN-IN">  lang="PT" style="font-size:9.5pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#222222;mso-ansi-language:PT;mso-fareast-language:EN-IN">“ lang="EN-US" style="font-size:9.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:The">#222222;mso-ansi-language:EN-US;mso-fareast-language: EN-IN">The concept of preview and price reveal before a sale, allows for an incredible fashion shopping experience. It is part of our efforts to make it more exciting and engaging for our customers and we continue to develop and innovate on this front. We have received a great response to the preview of the 5thedition of Myntra’s EORS, with 1.5 million wish lists created as of 6:30">#222222;mso-ansi-language:EN-US;mso-fareast-language:EN-IN"> 6:30 pm today">#222222;mso-ansi-language:EN-US;mso-fareast-language: EN-IN">today and an additional 1.5 million apps downloads, which is a 30% growth over the previous edition.”

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EORS">#222222;mso-ansi-language:EN-US;mso-fareast-language:EN-IN">EORS is known for innovation that has introduced several firsts in theindustry with each passing season. The concept of previewing the sale duringthe no-sale day period, a day before the sale was first introduced in the lastedition of EORS in July and led to a rousing cheer among shoppers. Taking thisconcept a step further during the current edition, Myntra is allowing shoppersthe opportunity to be among a privileged few who can begin shopping, a fewhours before it opens its doors to the nation. In order to be chosen for thesame, shoppers had to score points by playing a game on the app and create awish list on the day of preview. This move has led to the platform witnessingunprecedented traffic even on a no sale day with over 8 lakh VIP slots allottedso far for EORS.

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class="MsoNormal" style="text-align: justify; line-height: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Also,">#222222;mso-ansi-language:EN-US;mso-fareast-language:EN-IN">Also, for the first time, customers have been offered the chance topreview specific brands in advance and benefit from access to wish listscreated by celebrities such as Salman Khan, Virat Kohli, Deepika Padukone,Hrithik Roshan to discard any doubts about trends or fashion.

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class="MsoNormal" style="text-align: justify; line-height: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">The">#222222;mso-ansi-language:EN-US;mso-fareast-language:EN-IN">The upcoming edition of EORS offers customers             discounts of 50%-80% on leading brands such as Nike, Adidas, Puma,Forever21,Swarovski, Tommy Hilfiger, Jack & Jones, Flying Machine, Marks &Spencer along with Myntra’s private labels such as Roadster, Anouk, Dressberryetc. With a sales target twice as much as the previous edition, Myntra isputting up 3.5 lakh products from over 2000 brands on sale during EORS. Thisbrings an unprecedented opportunity for over 15 million shoppers across the countryto buy the latest designs and styles from the world’s leading brands.

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