NBA collection slam-dunks its way into JACK & JONES!

Bangalore, April 26th, 2017: High-end fashion converging with the biggest stars in basketball eventually resulted in the NBA being dubbed the 'most fashionable league in the world'. Whether it’s Drake popularizing Toronto Raptors gear or Bulls attire garnering worldwide appeal, fashion and basketball has resulted in making statements. The recent addition to this culture is the partnership between JACK&JONES and National Basketball Association for an exclusive capsule collection.

“NBA is an iconic league and its popularity translates beyondteams, countries and the sport itself. We at JACK&JONES believe inassociating with our audience across different realms and offer impeccablefashion and lifestyle offerings. This limited-edition NBA collection is allabout paying tribute to these iconic teams and celebrating the spirit of thegame. The NBA imagery has been seamlessly adapted to suit the individualisticstyle of JACK&JONES and we are extremely positive on the success of thisassociation” says Vineet Gautam, Country Head, BESTSELLER India. 

“We are excited to partner with JACK&JONES, an iconicyouth brand, to offer unique and premium apparel to our fans,” saysYannick Colaco, Vice President & Managing Director, NBA India. “The NBAcrosses over naturally with fashion and this line is a great expression ofbasketball culture and lifestyle.” 

Go ahead; cheer your beloved team in style as your prizedjerseys and t-shirts get transformed by JACK&JONES. It’s time to step awayfrom your NBA souvenirs and pick your favourite NBA jackets, tees,shorts, denims, innerwear, pyjamas, and so much more, presented in acompletely new look!

So, what are you waiting for? Grab this collection at thenearest store or on on Jabong starting April 10th,2017

The wide range of the collection also includes NBA jackets,tees and jerseys in a completely new look.

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