NESTLÉ PURINA® PetCare introduces an outstanding range of high quality nutritious products

Bangalore, January 30, 2018: NESTLÉ PURINA® - a global leader in pet care, with an 80-year history of making some of the most popular and trusted dog and cat foods, has launched PURINA® SUPERCOAT™ with SMARTBLEND – a premium dog food in India. The SUPERCOAT™ range of complete and balanced food offers a wholesome combination of high quality natural ingredients free from added artificial colours, flavours or preservatives. With the launch of SUPERCOAT™, PURINA® drives pet nutrition forward by providing high-quality, nutritious pet products that help enrich a pet’s life.

Withestimated 19 million pets, the pet food industry in India shows huge potentialand is expected to double in size in the next five years. There is anincreasing awareness about pet nutrition largely driven by increasingdigitization making it easier to gain knowledge and owing to the great effortsby leading veterinarians across the country. NESTLÉ PURINA® PetCare aims toenrich lives by providing high quality nutrition for pets around the world,including India.  With the launch into the Indian market, NESTLÉ PURINA®PetCare will be investing for the long term and aims to have a robust portfolioof its global brands to meet the needs of all cats and dogs. 

Commentingon the SUPERCOAT™ launch, Mr. Varindra Sewak, Managing Director, PURINA®PetCare India Pvt Ltd, said, “For over 80 years NESTLÉ PURINA® PetCare hasbeen providing high quality, accessible and complete nutrition to meet theneeds of pets all over the world. With the launch of SUPERCOAT™ in India wekick start our mission to raise the standards for pet nutrition. Pet owners inIndia are becoming increasingly aware and focusing on providing best nutritionfor pets to ensure their health and wellbeing. This has fueled the demand forhigh quality, specialized pet food. We will bring our global portfolio to Indiato cater to these consumers and become a significant player in the rapidlygrowing pet food category.” 

SUPERCOAT™is the first PURINA® brand to be launched in the India market right now. Made with real chicken and natural ingredients, SUPERCOAT™ is a range of dogfood expertly crafted by nutritionists to meet a dog’s unique needs and delivera visible difference in the health of dogs throughout their life. Available in four variants- Puppy All Breeds, Adult All Breeds, Small BreedAdult and Adult Healthy Weight, SUPERCOAT™ offers a full range to ensurecomplete and balanced nutrition for different lifestages and lifestyles. 

The pet foodcategory is largely dominated by the Premium Dry Dog Food segment. This createsa strong opportunity for PURINA® to enter this segment with nutritionallysuperior and great tasting products. 

Created byPURINA® pet nutrition experts, PURINA® SUPERCOAT™ range promises precise,tailored nutrition for whole body health of dogs that you can see.

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