New Volvo XC40 is named 2018 European Car of the Year
Bangalore, March 06, 2018: The new Volvo XC40 small SUV has been named the 2018 European Car of the Year ahead of the Geneva Motor Show in Switzerland. It is the first win of this prestigious award for Volvo Cars, the premium car maker. The car is set to make its India debut in mid-2018.
“Winning this award with our new XC40 is perfecttiming,” said Håkan Samuelsson, president and CEO ofVolvo Cars. “Volvo now has three globally available SUVs in its rangefor the first time. The XC40 will be a strong contributor to further growth,taking us into a new and fast-growing small SUV segment.”
The XC40 win (#XC40CarOfTheYear) means that thecomplete line-up of new global Volvo SUVs have each been named Car of the Yearin either Europe or North America. Both the large XC90 and mid-size XC60 wereawarded the North American Truck/Utility of the Year title in the past twoyears.
The 2018 European Car of the Year award follows otherrecent recognition for the XC40, including the Car of the Year award by leadingUK automotive publication What Car?
The XC40 sets a new standard in its segment in termsof design, connectivity and safety technology. Early orders in excess of 20,000cars across Europe and the US indicate that this is an appealing combinationfor customers. The XC40 roll-out will soon extend to China – the world’sbiggest car market – where Volvo is expecting similar strong interest.
The XC40 is the first model on Volvo Cars’ new compactmodular vehicle architecture (CMA), which will underpin all upcoming cars inthe 40 Series, including fully electrified vehicles. Co-developed together withGeely, CMA provides the company with the necessary economies of scale for thissegment.
The XC40 is also the first Volvo to come with acar-sharing feature, enabled via Volvo’s digital key technology and itsconnected services platform Volvo On Call. XC40 owners can simplyshare their car with family and friends without having to hand over a physicalkey.
In another first, the XC40 launched Volvo Cars’ newsubscription service, Care by Volvo, which offers car access via a monthlyflat-fee subscription rather than ownership. Care by Volvo makes having a caras transparent, easy and hassle free as having a phone.
Safety and driver assistance features on the XC40include Volvo Cars’ Pilot Assist system, City Safety, Run-off Road protectionand mitigation, Cross Traffic alert with brake support and the 360° Camera thathelps drivers manoeuvre their car into tight parking spaces.
The XC40 also offers ingenious interior design andstorage ideas with more functional storage space in the doors and under theseats, a special space for phones including inductive charging, a foldout hookfor small bags, plus a removable waste bin in the tunnel console.
In 2017, the company announced its commitment toelectrify all Volvo Cars launched from 2019. In line with this leadershipposition in electrification, a hybridised as well as a pure electric powertrainoption for the XC40 will be added later.
“We have a clear strategy for growth and we arecommitted to leading in automotive safety, connectivity services andelectrification,” said Håkan Samuelsson. “TheXC40 reflects that commitment, and looking at the response from our customersand from the COTY jury here today, we are on the right track.”