NEWEST FINTECH ENTRANT HAPPYNESS FACTORY.IN ACHIEVES 100 CRORE AUM WITHIN 3 QUARTERS

Bengaluru 4 January , 2018 One of the newest entrants into the ever-booming Fintech space, HappynessFactory.in, achieved an impressive AUM of Rs.100 Crore within just eight months of being operational.

Inline with its core philosophy of “Happiness is a great investment strategy”,HappynessFactory.in was launched on the International Day of Happiness on March20,2017. Founded by Amar Pandit,CFA , HappynessFactory.in is a Goal BasedFinancial Planning solution that provides users with a personalized solution tobridge the financial gap between their aspirations and current reality. HF.inhelps them achieve their financial goals through a world class clientexperience. Since their launch in March 2017, HappynessFactory.in has more than1,500 registered users.

Thepast year has seen a plethora of Robo-Advisory platforms hitting the market,but Amar believes that it is their insights about delivering happiness,unparalleled client experience and personal care of clients that sets themapart. He says, “For us ‘Personal Finance’, is always more about personal thanit is about Finance. Our solution tries to connect with a client at anemotional level by making them think about what is really important to them.This is done by giving our customer’s clarity on what they are really lookingfor and what their goals are. Through our goal based process, we make thecustomer think deeply, which translates into an emotional and trustingrelationship.”

HappynessFactory.inis also building a partner network to expand its reach. For Amar, it’s not justabout the technology. He says. “I believe that relying solely on technologyisn’t enough to help people make prudent money decisions or help manageinvestor behavior in tough times. There is a need for some human touch aswell.” He believes in a ‘Hi-tech, Hi-Touch Hybrid Model’ as it not only addstrust to the platform, but also guides people to invest in the right way andmost importantly stick to a disciplined path of investing over one’s lifetime.

HF.inhas got phenomenal appreciation not just from Indians but also NRIs, globalproduct executives and opinion makers from the US Wealth Management industry.

Lookingahead, the founder and his team remain positive about hitting their nextmilestone of Rs.200 Crore of assets under management soon.


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