Nippon Paint breaks Guinness World Record for forming the largest human recycling logo

Chennai, June 6th 2018: Nippon Paint (India) Private Limited (Decorative Division) Asia’s leading paint manufacturer today received the Guinness World record for forming the largest human recycling logo, consisting of 1726 people. The occasion was marked at an Award Ceremony at Radisson Blu, Egmore on June 5, 2018 – that commemorates the conclave on World Environment Day.

The recordattempt was the initiative of “Nippon Paint India” in association with B.SAbdur Rahman Crescent Institute of Science and Technology and The New IndianExpress to create awareness on the 3R’s of Water conservation message (Reduce,Recycle, Reuse) on the occasion of World Water Day - March 22, 2018. It wascarefully scrutinized by the Guinness board following their standardisedprocedures, before being handed the record title. 

Justice Dr.Jyothimani, former National Green Tribunal and Adjudicator of Guinness Recordhanded over the Certificate to Mr. Mahesh Anand, President – NipponPaint (India) Private Limited (Decorative Division), in the presenceof Environment activists, FICCI delegates and Panel Speakers, at the AwardCeremony held today at Radisson Blu, Egmore. 

Talkingabout the record, Mr. S Mahesh Anand, President – Nippon Paint (India)Private Limited (Decorative Division) commented, “At Nippon Paint, wehave always believed in voicing our strongest support for environmentconservation. And what better way to do that than attempting to achieve aGuinness record. The win comes at a perfect timing, as we celebrate WorldEnvironment Day today and we hope this will create awareness for the importanceof our message - Reduce, Recycle, Reuse.” 

The Recordwas attempted on March 19, 2018 with the help of 1,726 people (students andstaff of the University) at B.S. Abdur Rahman Crescent Institute and the entiresequence of activity three hours to complete. Everyone was given a greenT-shirt and cap to wear, so that that the logo appeared as a block colour whenviewed from above – which created some impressive aerial photos. The finaldesign measured 45ft by 75ft, beating the existing record set by MersinBüyükşehir Belediyesi in Mersin Cumhuriyet Square, Mersin, Turkey, on 7 June2017, which had 751 participants.

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