Nippon Paint launches ‘nshakti’, an initiative to empower rural women

Kanchipuram, May 1st 2018: Nippon Paint (India) Private Limited (Decorative Division) Asia’s leading paint manufacturer today announced the successful completion of the first batch of its training program ‘nshakti’, an initiative to train rural women in professional wall painting. Leading architects Ms. Ponni Concessao and Mr. Oscar Concessao attended the event in Sirudhamur village to hand over the certificates, and expressed their solidarity towards this initiative.

Theinitiative which began on the April 9th wrapped up after twoweeks of rigorous training conducted by experts from Nippon Paint’s PROceedtraining academy. More than 15 women between the ages 18 to 35 underwent thetraining to qualify themselves to become professional wall painters.

Talkingabout the initiative, Mr. S Mahesh Anand, President – Nippon Paint (India)Private Limited (Decorative Division) commented, “Nippon Paint hasalways believed in providing quality training to empower deserving individuals.Apart from providing a chance to explore one’s artistic side, it is a goodopportunity to tap into the huge skills and resource of rural women, apopulation deprived of necessary skill training. With this move, we hope tocontribute as a brand, to the vision of Skill India 2018”.

Speakingabout their association with Nippon Paint, India’s leading architect MsPonni Concessao from OCI Architects said, “As liberating as it is to gain anew skill, it means next to nothing if it cannot be put into proper use. We areglad that this initiative by Nippon Paint, apart from training these women,ensures them job opportunities by providing them the right channels ofemployment. This initiative is a great favour to women, as it has positiveimplications on both a moral and business level”.

Mr. D.Raman, Trustee and Vijayakrishnan, Managing Trustee of Sirudhamur SriSrinivasar Temple Trust have been instrumental in bringing the initiative tothe village. Nippon Paint’s PROceed training academies in Chennai, Madurai andSalem, has been instrumental in training many underprivileged individuals, andnow attempts to reach out to various Village Panchayats across Tamil Nadu toencourage women trainees.


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