Nippon Paint signed on as official partner for the Asia Cup 2018

Chennai, September 10th 2018: Nippon Paint (India) Private Limited, Asia’s leading paint manufacturer, today announced its sponsorship alliance for the Asia Cup 2018. This will be the 14th edition of the Asia Cup and Nippon Paint has been signed on as the Official Partner for the same.

Nippon Paint makes its debut as a sponsor for the Asia Cup, which is slated to begin from 15th and go on till the 26th in Dubai and Abu Dhabi. With this sponsorship agreement, Nippon Paint aims to grow its already large portfolio of Sports sponsorships and make valuable contribution to the sport movement in India. Nippon Paint is also the Associate sponsor of Chennai Super Kings, Chennaiyin FC, the Indian Olympic Association and the recently conducted Asian Games 2018.

Talking about the sponsorship, Mr. S Mahesh Anand, President – Nippon Paint (India) Private Limited (Decorative Division) said, “Nippon Paint is honoured to team up as the official partner for the Asia Cup. India, as a sporting country is gradually making its mark in the global sporting arena. As a brand, Nippon Paint has always celebrated cricket with passion. With this move, we wish to encourage young generation of cricket enthusiasts in our country to take up the sport and support Team India to glory.”

About Nippon Paint:

Founded in Japan, Nippon Paint has over 139 years of experience in paint manufacturing. Nippon is now the number one paint manufacturer in Asia, and is one of the top paint manufacturers of the world. Nippon Paint produces a wide range of international quality hi-tech paints for decorative, automotive, and industrial sectors.

Over the years, Nippon Paint has perfected its products by quickly adapting breakthrough paint technology, with an emphasis on innovation and eco-friendliness. Nippon Paint’s mission is to create advanced products that boost quality of life while protecting the environment. Through innovative technology, Nippon Paint benefits its customers and society. The company and its subsidiaries are active in 31 countries including Japan, Singapore, Malaysia, South Korea, China, India, Pakistan, United Kingdom, Germany, Greece and Russia.

Apart from its strong association with Asian Games that directly benefits India’s national athletes, Nippon Paint proudly supports and nurtures a large portfolio of sports sponsorships, and constantly endeavours to widen its reach in this regard. The 18th Asian Games is being held from 18 August to 2 September 2018 in the Indonesian cities of Jakarta and Palembang.

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