Nissan launches ‘Waterless Car Cleaning’ in India
Guwahati: Nissan India today launched its Waterless Car Cleaning initiative at the opening of the 7th edition of the ‘Happy with Nissan’ service campaign for its customers pan-India. Popular Bollywood actor and Nissan brand ambassador Sushant Singh Rajput kicked off the eco-friendly car wash program with customers at a newly-inaugurated Nissan workshop in Gurgaon. The seventh phase of the ‘Happy With Nissan’ customer service campaign will be conducted at 148 Nissan and Datsun service outlets across India from August 17-24, 2017.
Nissan, known for its innovative and exciting products, today introducedits waterless washing solution for customers in India who get their car washedat Nissan service centres. After it is applied to car surfaces, theeco-friendly and innovative car wash material does not require any additionalwater to clean a car. The technique will save approx. 2.8 million litres ofwater during the eight-day campaign and approximately 130 million liters peryear.
To mark the launch of the campaign, Arun Malhotra, managingdirector, Nissan Motor India Pvt. Ltd. said, “We are introducing oureco-friendly Waterless Car Cleaning solution as part of the seventh iterationof the customer-friendly ‘Happy with Nissan’ service campaign. These effortsare just a sample of ongoing efforts to provide a peerless ownership experiencefor our customers across India”. The Happy with Nissan campaign includes a60-point free vehicle check-up, attractive discounts on accessories, and freetop wash as well as customer-focused communications about the benefits ofservicing and accessorizing their cars at authorised Nissan service centres.
Sanjeev Agarwal, vice president – aftersales, NissanMotor India Pvt. Ltd. said, “Happy with Nissan gives us the chance tofurther connect with our customers. We are working hard to delight them withgreat aftersales service and a superior ownership experience. Nissan aims toalways provide best-in-class customer service and is committed to bringinginnovative and diverse services customized to meet our customers’ uniqueneeds.”
Nissan also announced that it has partnered with Paytm to enhance itsnetwork with smooth and cashless transactions for customers.