Noida witnesses the re-launch of their beloved Forever 21 store

Noida, May 20, 2018: Forever 21, the most loved international fast fashion brand from Los Angeles, California, and part of Aditya Birla Fashion and Retail Ltd. re-launched their stylized store at DLF Mall of India, Noida. The sprawling store is spread across 7,573 ft. of retail space and continues to offer globally inspired runway trends and latest collections.

Forever 21brings fresh shades and lightweight fabrics that refresh your wardrobe andoffer a modern look which is ideal for the warmer weather.

For women,the latest collection comprises of a wide range of sporty to chic pieces fromstriped dresses, separates, plaid blazers, patterned blouses, gingham printsand various denim pieces to complement each look. Textures and colours arethe focal point of the collection, featuring an assortment of fabrics and jeweltones. The men’s collection features pieces for the day and night includingsolid shirts, polo’s, denims and jackets etc.

ComplementingForever 21 apparel and accessories, the store also features its in-housebrands, including 21MEN™, a line of fresh, fast fashion for men; and Forever21’s lingerie and shoe line.

Forever 21announces an exciting re-launch offer which is valid on 20th -27th of May 2018 for all Forever 21 customers. The offerincludes free shopping worth Rs. 500 off on purchases of Rs. 2000.

AboutForever 21

Forever 21is a California-based fast fashion brand that entered the Indian market in 2010and has considerably grown since then. With 21 stores in major cities inthe country, it has built a strong market for itself and has already become abrand of choice for many fashion conscious women. 

In July2016, Aditya Birla Fashion and Retail Limited acquired the exclusive online andoffline rights to Forever 21’s India network. The partnership between Forever21 and ABFRL marks a milestone in the creation of the largest integratedbranded fashion player in India, with a strong foothold in the women’s wearsegment, given the growing popularity of fast fashion and the youngdemographics of the country.

Forever 21in India offers clothes and accessories for Men, Women and Girls. With growingdemand for its trendy street wear and subtle contemporary pieces, the brandlaunched its exclusive website ( for the Indian market in June 2014,and now reaches out to its customers in over 300 towns and cities of thecountry.

AboutAditya Birla Fashion and Retail Limited

Aditya BirlaFashion and Retail Ltd. (ABFRL) was formed after the consolidation of thebranded apparel businesses of Aditya Birla Group comprising Aditya Birla NuvoLtd.’s (ABNL) Madura Fashion division and ABNL's subsidiaries PantaloonsFashion & Retail Limited (PFRL) and Madura Garments Lifestyle RetailCompany Limited (MGLRCL) in May 2015. Post the consolidation, PFRL was renamedas Aditya Birla Fashion and Retail Ltd. ABFRL is India's No 1. FashionLifestyle entity, growing at a rate in excess of 20 percent over the last 5years. ABFRL altogether hosts India's largest fashion network with over 7,000points of sale across over 375 cities and towns, which include more than 2,000exclusive ABFRL brand outlets.

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