Novel way of launch of “QuriosHaleem”

Hyderabad, May 24, 2018. Hyderabad’s doctorpreneurs’ start-up QuriosEaty launched “QuriosHaleem”. To mark the launch the employees of the KLCP Healthy Foods which introduced QuriosHaleem, got their faces painted with message “I Love Haleem” and worked day long with the same faces.

This is not done just for promotion, but, we sincerelybelieve and love Haleem. That is why we got painted our faces with suchmessages said Srija, a Management intern working with the company. 

Haleem is such a nutritious food we all enjoy eatingit during the Ramazan season. That is why I got my face painted Ahmed anotheremployee of the organisaiton. 

KLCP Health Foods is a startup set up byDoctors,  launched CurryCafes under the brand name“QuriosEaty”  last year. The QuriosEaty Curry Cafes were instant hit.This year they introduced QuirosHaleem.   Taking the popularityof the Haleem into consideration, KLCP Healthy Foods Pvt Ltd, a subsidiary ofKLCP Holdings has come out with this product informed Dr. Suresh, Founder andManaging Director of the company. 

A hygienically prepared healthy, nutritious and tastydish will be prepared by professional chefs and validated bynutritionists.  “QuriosHaleem” is the new product offering from thecompany for this Ramzaan Festive Season. Packaging is essential for preservingfood quality, minimizing food waste and reducing preservatives used in food. Ifyour products are not packaged properly, the packaging process can become asource of contamination or compromise.We are also working with a reputedPackaging organization to enhance the standards of packing. 

The most preferred dish to break the fast with becauseof its high nutritional value and soothing porridge-like texture, QuriosHaleemwill be sold through its select 12 outlets in and around Kukatpally, Miyapur,Nizampet. And will also be sold throughout the city through outsourceddistribution channel. 

We hope to sell units of 50,000 Haleem during thisfestive season.  We are also working to add many other innovative toour product portfolio, added Chakradhar.


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