NTUC FairPrice’s 'Living Lab' Supermarket Deploys Manthan's Target One

Bangalore, 11 January 2018: Manthan, a leader in advanced analytics and artificial intelligence based intuitive solutions for retail and consumer businesses around the world has partnered NTUC FairPrice to enhance customer engagement at the newly opened FairPrice supermarket located at SingPost Centre in Singapore. What Singapore’s favorite retailer calls the “living lab” store, brings together the most advanced retail technologies to revolutionize the grocery shopping experience.

CustomPromotions and Shopping Assistance - Customers visiting the supermarketreceive customized offers and promotions through the “FairPrice@SingPost”mobile app. Offers are pushed to the app based on customer preferences andaffinity to brands and products. The store leverages Visible LightCommunication technology (VLC) to communicate with the mobile app via thecustomer’s smartphone camera. This technology enables customer tracking andseamlessly interacts with Manthan's TargetOne in real-time. The advancedanalytics platform sends out customized promotion to each customerdriving better conversion and basket expansion. 

Manthan’s TargetOne platform enables a whole new localized,in-store shopping experience for customers and assists them in staying updatedwith relevant offers on their favourite brands and products while athome and getting new and interesting product suggestions in real time whenbrowsing in an aisle. It also guides shoppers to products and offers in areasof the store they have not frequented in recent visits and generally tend tomiss out. This in turn helps the retailer to provide a more enrichingshopping experience for its customers. 

ValuedRelationship - 

“FairPriceis here to make lives better and working with Manthan allows us to harness bigdata machine learning analytics to provide a more personalized and enrichingshopping experience for our customers,” said Mr. Cheum Chee Leong,Chief Information Officer, NTUC FairPrice. 

“FairPriceis an innovator in the retail space and we appreciate the opportunity tosupport the growth of the company through our cutting-edge solutions,” saidMadhu Attada, VP Delivery, Manthan 

Manthan’s analytics-based personalizationsolutions drive enhanced customer engagement at some of the leading retailersacross the globe. Its personalization-as-a-service capability enables a rangeof channels, such as kiosks within the stores, clientele apps, retailer mobileapps, websites and E-commerce applications to display contextually personalizedcontent. 

“Retailerscan easily integrate Manthan’s personalization APIs across customer touchpoints to significantly improve customer engagement and drive overallsales,” said Amit Rohatgi, Director Product Management, Manthan.


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