Nuvoco Wins the FICCI CSR Jury Award for Women Empowerment

December 1st , 2017: Nuvoco Vistas Corp. Ltd. (formerly Lafarge India Limited) one of the leading building materials manufacturers bagged the FICCI CSR Special Jury Commendation Award for the year 2016 - 17 in the women empowerment category at the 16th edition of FICCI CSR Award ceremony held at New Delhi. They were awarded for their project ‘Samridhi’, which has brought about economic empowerment of women in the community by engaging them in sustainable sources of livelihood.

The project has been implemented in Gangajalghatiblock of Bankura District (West Bengal). The project supports 120 women acrossfive villages namely Barbaid, Deuli, Latiyaboni, Machhbanda, andNidhirampur.  Through this initiative, Nuvoco aims to make women an equalcontributory member of the family. Project Samridhi has managed to changenumerous households by empowering the women through financial independenceleading to stronger voice in domestic decision making. Additionally improvingthe overall quality of life through better access to education, nutritionintake and asset creation. 

The project was started as a pilot in 2014 -15 withjust ten households from small and marginal families in two villages. Graduallyreviving and reinstating the Self Help Groups (SHG’s) started by adding moretechnical know-how for promoting mushroom cultivation on a larger scale. Thisactivity has added nearly 40% increase in overall income of these householdsgiving the women of the villages an equal footing with their male counterparts.A self-sustaining business plan has also been set up for the same where themushrooms cultivated, are marketed by the villagers. 

Commenting on the win Mr. Ujjwal Batria,Country CEO Nuvoco said, "We are humbled by this recognition ofour efforts towards creating a better tomorrow for women and bringingthem at par socially as well as economically with their male counterparts. As asocially responsible corporate, we have embarked upon many social engagementprograms with an aim to make a difference in the lives of the people andcommunities we operate in. We are particularly proud of the relentless effortsbeing put in by our team members in this journey towards achieving excellence.Together we aim to bring up the marginalised communities and help them with asustainable and reliable source of income so that they are independent." 

Some of the nominees in this category were, ApolloTyres Ltd, Tata Power Delhi Distribution Limited and Aditya Aluminum HindalcoIndustries Limited. As part of the judging criterion, companies were assessedon issues taken up, target population, scale, location, replicability,sustainability, innovation, scalability, participation/involvement, financesand impact.

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