Ola launches ‘Har Din Lakhpati’ for Ola Auto Rickshaw Driver Partners
Bangalore, Octgober 1st, 2017: Ola, India’s most popular mobile app for transportation, announced the launch of ‘Har Din Lakhpati’- a virtual lucky draw for its auto rickshaw driver partners across six cities such as Bangalore, Chennai, Mumbai, Pune, Delhi, and Hyderabad. Every Ola Auto driver partner will receive a coupon for every five rides completed which will then be eligible for the lucky draw at the end of the day. The winners of the lucky draw in these cities stand a chance to win a sum of Rs. 1,00,000 every day. In Chennai city, the driver partner who completes the most number of bookings in the evenings will win. In addition to the lakhpati winner, three other driver partners from each city stand a chance to win Rs. 10000 every day.
Ola aims toencourage and engage auto rickshaw driver partners through this initiative tohelp partners maximise their earning potential, doing as many rides everyday onthe Ola platform. Over the years, Ola has launched numerous initiatives for itsauto rickshaw driver partners and has encouraged tens of thousands of them tobecome micro-entrepreneurs with Ola Auto. Driver partners have witnessed areduction of at least 35% in their idle time and 22% reduction in fuel coststhrough Ola Auto which was otherwise spent on looking for potential customers.Auto driver partners book nearly 90% of their rides through Ola app, leading toa 42% increase in their monthly revenue.
Speaking aboutthe campaign, Siddharth Agrawal, Sr. Director and Category Head- Auto said, “Ola has constantly innovated to meet the uniquemobility needs of millions of Indians by integrating traditional modes oftransport like Auto Rickshaws onto our technology-enabled platform. This hasalso made a massive difference to the lives of hundreds of thousands of autodriver partners who move the real India. Ola Auto has become synonymous withshort rides use cases in the 73 cities it operates in. We believe that we arestill scratching the surface and there is a lot more opportunity to helppartners grow their business on the Ola platform. With initiatives like these,we are looking to provide an opportunity for our driver partners to realisetheir true potential as entrepreneurs and grow with Ola.”
Kathirvel J,winner of Har Din Lakhpati, Chennai, said, “Since the time I have joined Ola, I have seen a steady growth inincome and this has helped improve the standard of living for me and my family.Like Ola’s many other large initiatives, this one has been the talk of the townamongst driver partners.” He further added, “I was lucky to be the lakhpatilast week. I am extremely thrilled and hope that my hardworkingcolleagues also become lakhpatis through this initiative.”
Ola has rolled outmultiple programs for the driver partner community that enables them to earnbetter and encourages micro-entrepreneurship. Ola also creates engagementprograms from time to time, like Ola Partners League (OPL), partnership withcricket academies to offer scholarships to driver partners’ children, andhelping drivers file their income tax returns.With initiatives like these andskilling programs, Ola is enabling hundreds of thousands of driver partners toenhance their well being and that of their family’s. Ola driver partnermelas across India have seen significant participation from prospective autorickshaw driver partners, giving an opportunity for thousands of aspiring Autodriver partners to take the first step towards entrepreneurship.
Lucky auto driver partner to win cash of Rs. 1,00,000every day across six states starting september 17th, 2017