Online-Offline Mix Reaps Success; B2Badda Opening Series of Experience Zones Pan-India
Gurgaon, 21 July 2017: Less than a month ago, B2BAdda opened its first experience zone in Karol Bagh, Gaffar market - the electronic wholesale hub of Delhi. The idea was to guide the retailers on how to join the Digital India movement and upgrade to the e-Distribution marketplace.
With theplan in place and promising results visible, the startup spread wings andinaugurated its second store in Jaipur within two weeks of the Delhistore launch. The strategy remained the same - Grab a spot right in the heartof the wholesale market of the city, get the attention of the retailers allaround, encourage them to try the e-Bazaar, and impress them with the easeand deals on offer. The Jaipur launch was soon followed by a store opening inKhwaja Plaza, the wholesale electronic hub of Mumbai, on July 14.
Hyderabad isthe latest city on the map of B2Badda. The startup opens its Experience Zone inthe tech town today in Sultan Bazar, Koti, and expects promising results fromthe Hyderabad market and towns in its vicinity.
Excited withthe results, founder Yogesh Bhatia says, “We believe in approaching business atthe grassroot. We like to be where our buyer is, hear what he exactly wants,and understand what troubles him. No matter how successful your social mediastrategy is, ultimately it is the customer and the business that matters.Devices and connectivity might have reached the masses, but the desired impactis still missing. To make the bulk-buyers shed their inhibitions and have atest-drive of the system, we are reaching out to them by way of our experiencezones.”The first four Experience Zones will be followedby 12 more stores in various metros of India. After the Hyderabad storeopening, Bangalore (SP Road), Chennai (Richi Street), Cochin (Penta Menka),Ludhiyana (Gur Mandi), Bhopal, Lucknow (Ganj Bazar), Kolkata (Chandni Market),Vijaywada, Raipur and Patna are to follow soon.