OPPO Holds Launch for All-New ColorOS 7 in India, the First Outside of China
November 27th, 2019, Bangalore – World-leading smartphone brand OPPO held its overseas launch for the all-new ColorOS 7 today in New Delhi, India, marking the first time that OPPO has launched the custom Android-based operating system (OS) outside of China. With a new slogan, “Smooth and Delightful”, the event unveiled ColorOS’ Infinite Design concept as well as a series of tech solutions and fresh, localized features. Over 300 media guests and fans joined the event to learn about the new effortless, user-centered experience.
“India is one of our key markets and we have been reviewing and implementing feedback consistently,” said Mr. Martin Liu, Senior Strategy Manager, OPPO ColorOS. “The all- new ColorOS 7 delivers a faster and smoother experience to our users in India and around the world. The team at the OPPO headquarters and our Indian R&D team worked closely and collaboratively for one year to conceptualize and globally implement ColorOS 7.”
Mr. Manoj Kumar Senior Principal Engineer of OPPO ColorOS further added, “We strive to make ColorOS broader yet more localized, creating a truly global system that users in different markets can experience and enjoy. This means that we will continue to expand our localization efforts to ensure that ColorOS is highly adapted to local user needs. This update not only reimagines the system design but enhances the overall user experience, with a focus on audiovisual and gaming, with localized features unique to India.”
One such localized feature is DocVault - OPPO is the first smartphone brand to integrate Digilocker service into ColorOS 7. OPPO aims to disrupt the reach of Digilocker services through its smartphones and bring the ease and convenience of paperless governance to its more than 45 million users in India.
Based in Hyderabad, OPPO’s R&D center in India has more than 280 team members, who focus not only on localizing features but also assist the global team to create globalized features. The localization of both ColorOS and ColorOS 7 is anchored in in-depth research on trends and patterns in consumer usage habits.
Simple and lightweight, Infinite Design refreshes the user experience
With Infinite Design, ColorOS 7 has adopted a lightweight visual approach that simplifies the user interface, helping users focus more on their content. Besides full icon customization, Dark Mode provides a superior reading experience in all-day conditions, helping users concentrate more and reducing battery consumption.
“The new ColorOS 7 is the perfect continuation of OPPO’s signature brand identity,” said Eddie Opara, a partner at Pentagram, the world-renowned design agency that collaborated with OPPO on its new brand and visual identity. “From the sounds and visuals to the user experience and emotional engagement, every aspect demonstrates OPPO’s ethereal, fluid, and smart brand aesthetic.”
Even greater user-centric interactions and sound upgrade
ColorOS 7 opens up more intuitive interactions. The new weather-adaptive alarm automatically adjusts alarm sounds to weather. In addition to the new Artist Wallpaper Project, users can now enjoy a vibrant range of dynamic wallpapers that change with time or a swipe. These live papers include ones that are dedicated to iconic Indian monuments, not only capturing their stunning beauty but emphasizing ColorOS’ global vision, to be a “window to the world”.
Meanwhile, an upgraded haptic design helps deliver clearer, crisper touch response sounds and a more realistic touch experience. There are also sharp, new animations for charging, weather, and deleting apps. Moreover, ColorOS collaborated with Denmark’s audio design company Epic Sound to upgrade the overall sound system. Inspired by nature, the new sound effects provide a more comfortable listening experience, not just for system controls, but ringtones, notifications and beyond.
Faster and smoother than ever
Driven by its UI-First concept, ColorOS developed Cache Preload, oMem, and oSense to ensure a smooth and fast experience that users can feel. Cache preload is a mechanism which makes cold starts as fast as warm starts, meaning apps can now open and start faster. Meanwhile, oMem adapts to user habits, shifting and allocating system resources accordingly and efficiently. Through this technology, RAM utilization is boosted by 40%. With multiple apps running, system response is also increased by 30%. Furthermore, oSense - a scheduling mechanism that gives priority to front-end and user related threads, optimizes touch response and frame rates, meaning gaming is smoother than ever. When playing intense battle game, the touch response has been improved by 21.6% and the frame rate by 38%.
Strengthened privacy protection
OPPO knows that privacy protection is more important than ever and strives to secure user data. Personal information protection shields user information from third-party apps. Private Safe transfers photos, videos, audio, and other documents to a secure “zone” in the storage folder, blocking access by other apps.