ORRA launches its flagship store at Bengaluru, Phoenix Market City

A scintillating experience of diamonds, unmatched to any other, ORRA India’s most trusted brand for diamond jewellery has opened the doors to its fourth flagship store in Bengaluru. Located at Phoenix Market City, the store promises to bring an essence of luxury to patrons at Whitefield road. Hosting a range of diamond, platinum and gold jewellery including the celebrated ORRA Crown Star, the store was inaugurated by CEO and Director, Mr. Vijay Jain.

The inauguration saw glamour hit theramp with models displaying an elaborate range of jewellery from the brand’s selectofferings. From dazzling diamonds to scintillating hues of gold with theperfect touch of platinum. In addition, celebrated pieces of jewellery thathave won awards across the country including Retail Jeweller, JJS-IJ Jewellers’Choice Design Awards and National Jewellery Awards were on display. Jewellerythat dazzled the red carpet at the Academy Awards over the years having beingworn by stars such as Julianne Moore, Helena Christenson, Paula Patton andMolly Sims were also on elaborate display. The event also saw a special artdisplay for every patron walking into the store allowing for them to engage intheir own curated work of art.

Commenting on the launch, Mr. Vijay Jain (CEO and Director – ORRA)says, “A bustling cosmopolitan city, Bangalore has a younger working populationas compared to the other metro cities of India which is a huge advantage toboth growing as well as established brands.  Consumers here look for that which helps themexude their own individual personality, and ORRA through its design centricofferings provides exactly that. With jewellery themed around the latestcontemporary trends, lightweight and stylish, we have been able to cater to anever increasing consumer base leading to us opening the doors to our fourthstore. As compared to a few years ago when the focus in the Southern market wasprimarily on gold, today, we have been able to create a niche for diamond andplatinum jewellery.

Even as we have been setting up thestore, we have already witnessed a spur of enquiries for our platinum couplebands, prompting us to increase stock. We look forward to welcoming many morecouples to embark on their journey of love with ORRA.”

Patrons are welcome to visit the newstore at Phoenix Market City, G 12, Lower Ground Floor, for an experienceof diamond jewellery like never before!

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