Paperflite Secures US$400K Seed Funding Led by The Chennai Angels.

Bangalore, 22/01/18 SaaS Startup, Paperflite which is on a mission to transform how B2B marketers deliver and measure content marketing has a closed a $400K seed funding round, led by The Chennai Angels, India’s leading angel investing group.

We areexcited to join Paperflite to enable them fully harness the rapidly growingdemand for the product. With increasing levels of sophistication that buyersexpect, Paperflite helps businesses leverage content effectively to createvalue at every stage of the buying journey and improve sales effectiveness, Said Ajit Chordia who lead the investment from The ChennaiAngels. 

LakshmiNarayanan, ex-Vice Chairman and ex-CEO of Cognizant who also participated inthe deal said, Sales and Marketing is witnessing amassive Digital transformation to enable businesses create anengaging buying experience for their customers at every touchpoint. Im excited on the Paperflite teamswell-rounded experience to execute on this mission and their ability totranslate this market opportunity to solve a critical problem of how companiesinteract with their prospects 

GirishMathrubootham, Founder and CEO of Freshworks, T R Santhanakrishnan, CEO ofDatatracks and ex-CFO of Sutherland Global Services, Mithun Sancheti, CEO ofCaratlane participated in the round as a part of The Chennai Angels amongstothers. The round also saw participation from Like Mind Ventures led byKrishnan Srinivasan and an HNI group led by Adrian Rusu from Singapore both ofwhom join the Board as Observers. 

Today, Content is everywhere. It isat the core of how we communicate with our audience.  The number ofchannels are exploding and businesses are losing control over the amount ofcontent they create, how they distribute to the right audience and measure howbuyers are engaging with them. We built Paperflite so marketing teams can drivesmarter content marketing decisions and empower sales with relevant contentcontextualized to their sales opportunity. The transformative results of ourcustomers success in a short span of time are a proof of how content in contextcan steer marketing organization forward with clear, insightful decisions, Said, Vinoth Kumar who co-founded Paperflite along with hisfriends and former colleagues at Cognizant, Yega Kumarappan and Anant Bhat 

In line with its constant efforts toencourage new age innovation and entrepreneurship, NASSCOM continues to supportdisruptive technologies in the country. Paperflite is one such example thatdistinguishes itself from various other content marketing companies in terms ofits uniqueness and intelligence, giving customer a unique experience,standardized across every touchpoint. In order to develop effective content,companies require the right solution to get information about their prospectiveaudiences preferences, challenges and thought process.With the right technology and objectives, I believe that Paperflite impeccablymeets the essential requirements of the marketing and data world. With itsaffordable cost to small businesses it shall help them drive higher growth. Said, KS Vishwanathan, Vice President, Industry Initiatives,NASSCOM.

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