PARFAIT spreading its footprints across India
India | 15th May 2019 | Parfait, the US based size-inclusive lingerie and swimwear brand, entered the Indian market in the late 2018 and is now set to expand their retail presence pan India. With a vision to provide the best quality lingerie to plus size women across the country, Parfait has entered the key Indian markets like, Mumbai, Delhi, Pune, Lucknow, Allahabad, Varanasi through both online and offline channels. The brand reaches out to the masses via online portals like Lastinch.in and is growing offline presence through shop-in-shops and multi-brand stores such as Project eve, Lady 21, XMex, Jashn, to name a few.
In the last decade, Parfait has worked towards their aim of empowering women of all shapes and sizes by providing them lingerie with best designs and high quality. They started their journey in India with a similar vision and the brand’s focus is to reach out to the consumers and provide them with maximum options and styles in the plus size category. Parfait is one of the few lingerie brands that provides stylish bras in a plethora of colors making them a distinct intimate wear brand. No women should be deprived of trendy and voguish lingerie, is what Parfait truly believes in. Parfait is a complete package of style, comfort and perfect fit.
Parfait takes pride in being the only Lingerie brand in India which exclusively caters to plus size women and the band size ranges from 30 to 44 with cup size D to K. The collection in all the stores include lingerie of different styles and specifications to cater to all the type of audiences, for eg. Strapless Bra with smooth, seamless cups and specifically engineered band providing maximum versatility and all – day support. Sports Bra, both wire-free and under wired, are available with supportive breathable mesh. Along with various bra styles, the brand also offers a huge range of bralettes and swimwear, bralette is the trend this year and can be paired with shrugs or blazers to give you the perfect summer look. Bralettes can be the summer appearance that you are looking for while going out for brunches or weekend get togethers. Parfait has an impressive color palate, all the products are available in exotic colors and designs. Price starting from INR 1599/-
Talking about the expansion plans, Mr Akhil Srivastava, Managing Director of PARFAIT India, said “The Indian market has a lot of potential for growth and the plus size market is at a nascent stage. It is our constant endeavor to deliver stylish lingerie and better selections to the plus size women. We take pride in the product quality and the wide range that we offer. We have aggressive expansion plans for the Indian market in the coming months we plan to capture the Western and the Northern region then will move towards the Southern region.”