PAYBACK India Announces Appointment of new CMO

Sep 12, 2017, New Delhi: PAYBACK India, today announced the appointment of Ramakant Khandelwal as the new Chief Marketing Officer (CMO) to help drive the growing business operations of PAYBACK in the Indian market.

RamakantKhandelwal joined the organisation in 2010, as part of the core managementteam and has served across various roles in Partner Management &Acquisitions prior to this. He will be leading the company’s marketingstrategies, including customer engagement, brand visibility, creative, content,digital and product marketing in addition to managing P&L responsibilitiesfor digital and performance marketing verticals. He has 18 years ofexperience in sales and marketing roles across industries and believes increating incremental value for customers at every touch point through smartinnovation. His previous stints were with ICICI Bank & Eveready Industrieswhere he played an instrumental role in driving customer engagement &strategic partnerships for the respective companies. He holds a Bachelor’sdegree in Engineering from IIT Roorkee and an MBA degree from MDI, Gurgaon. 

Speakingon his new role, Mr. Ramakant Khandelwal said, “I’m excited to lead PAYBACK into thenext frontier in loyalty and multi-channel marketing and help drive growth andinnovation for our partners. We have built an impressive digital platform andmy aim is to leverageour large base of customers, their purchase preferences and contextualcommunication opportunities to deliver unmatched ROI for our business.

Commentingon the new appointment, Mr. Gautam Kaushik, CEO, PAYBACK India, shared hisviews stating, “Iam delighted to have Ramakant take on this new responsibility. As a companyveteran, he brings with him a deep understanding of the business having workedacross diverse portfolios. He will now be responsible to lead the company’smarketing strategies, brand visibility, and customer engagement. I look forwardto having him take the PAYBACK brand to greater heights.”

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