PAYBACK India Launches Shopping Fest - Indian Points League

New Delhi, April 23, 2019: PAYBACK India, the largest multi-brand loyalty programme, launched its very own shopping fest named the ‘Indian Points League’ for its millions of members. Running until May 31st, the shopping fest will let the members earn bonus loyalty points while shopping across 100+ PAYBACK partners such as Big Bazaar, Central, HPCL, BookMyShow, Cox & King’s and several affiliate partners like Amazon, Flipkart et al. Additionally, member will be eligible to win weekly and monthly prizes that could be worth up to Rs 1 Lac. To add to the excitement and further accelerate points earning, members get to play various contests being run on the platform during the fest – Indian Points League.

As part of the fest, PAYBACK members who shop at as many partners become eligible to win the weekly and the mega Monthly prizes such as smart phone and instant shopping vouchers from leading brands.

Speaking on the campaign, Mr. Ramakant Khandelwal, CMO, PAYBACK India said, “Indian Points League has been designed as a contextual campaign to enhance customer engagement and to provide a special opportunity to our millions of members to earn bonus loyalty points, so they continue enjoy extra discounts or free shopping. Going by the initial response, we are sure that members will make it a success. PAYBACK has always believed in making peoples’ life rewarding.”

To be eligible for the campaign, PAYBACK members will have to activate the Indian Points League Offer, which is communicated through various channels via Website, App, Mailer, Facebook et al.

PAYBACK is a unique loyalty program, that the customers prefer over most other programs because it rewards their shopping at multiple leading brands versus a standalone brand program. It has been designed to engage the customers and provide them with rewarding experience daily. The varied portfolio includes categories across retail, fuel, banking, payments, entertainment, hospitality and travel thereby covering over 80% of the popular consumer spend areas. PAYBACK program is accepted at over 12,000 Point of Sale available in 100+ cities.

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