Pearson celebrates 20 years in India; unveils a new brand campaign
India, October 4, 2017: To celebrate 20 years in India and a legacy cutting across learner segments, Pearson, the world’s learning company, today announced the launch of its new brand campaign #WeArePearson. Aimed at making learning more accessible, fun and experiential for everyone, the campaign personifies the over 20 years Indian legacy of Pearson, and takes us back to an era where legends like Albert Einstein started inspiring the world and changing the face of education.
The campaignwill engage people through contests, videos and live interactions to get themto think about their own innovative and fun ways of learning in today’s digitalage. Pearson will bring exclusive experiences for customers as part of thecelebration which will be revealed soon on the website in.pearson.com.
In a journeythat started in 1997 in India, Pearson has set benchmarks by finding the newways to recognise teachers’ extraordinary contribution and inspire students bycombining world class content and finest authors. The brand has harnessed thepower of technology in bringing newer ways of learning and delivering on itscore philosophy of “Always Learning.”
VikasSingh, Managing Director, Pearson India, said, “We are extremelyexcited and proud as we celebrate 20th anniversary in India. In the last two decades,we have come a long way in becoming the preferred partner for educators andlearners alike, by bringing our global learning platforms and practices toIndia. We have a formidable presence across all segments of education and nowwe are looking at the next generation of courseware and digital solutions whichaims to transform the face of the Indian education system.”
He added, “Wecontinue to strive towards our goal to help students make measurable progressin their lives through learning. With our new campaign, we aim to spread thejoy of learning and empower the next generation with the resources they need tobe future ready.”
As afuture-facing organisation, Pearson offers solutions across the spectrum thatleverage technology for better education. The company hascontinually improved, thoroughly researched and expertlydeveloped world-class products to India across three core verticals ofK-12, Higher Education and Vocational (and Professional) education.For details, please visit in.pearson.com and getaccess to world-class content that makes you future ready.